watching the superbowl is for closers
â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â â What if you cold-called a CMO? Like, actually picked up the phone. What if you walked into your local dentist's office and offered to set up their ad funnels? Like, actually left your desk. What if you opened conversations with 10 people in your network every day? Like, actually initiated a sales conversation. On repeat. Daily. That all sounds pretty hard, doesn't it? And guess what: It f*cking is. The hard things freelancers are not doing are the exact things that will get them more money every month. I make multiple seven figures a year because I do some hard things. Launches are hard. Evergreening your stuff is hard. Finding and hiring and managing RAs to help you write your book - itself a hard thing - is hard. Making 3 social videos a day is hard. Taking specialized training on new growth levers is hard. Manually DMing 10 new followers a day is hard. Like I said: I make multiple seven figures a year because I do some hard things. If I did more hard things, I'd be at eight figures, "easy." When I stop doing hard things, I make less money. When I stop doing hard things, people reach out to me less. And I know for a fact: When I do more hard things, I make more money and more people reach out to me. So I have a block in my calendar every morning, from 9am to 10am, that goes like this: I added that ^^ to my calendar weeks ago when one of my three coaches - side note: I'm part of two group coaching programs in addition to my 1:1 coach - side side note: you need a coach - demonstrated how he does the really, really hard things no one wants to do. Here's what happened - it's wild: On a group coaching call, a fellow student asked our coach (we'll call him Stan) how she could get more leads. He asked her how many "opens" she'd done that day - as in, how many people had she reached out to? She confessed that she'd called no one. Emailed no one. DMed no one. And he was so frustrated by this point in the call, Stan basically shouted: "Give me a name. I want the name of a person you want to work with and the name of the company they work for and where they live." She stammered a name + business out. He googled the person. Then he PICKED UP HIS PHONE and cold-called the guy FOR HER. 🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯🤯 He freaking cold called someone he didn't know to sell them a product he didn't know. THAT IS A HARD THING. When he did that, our group chat blew up. EVERYONE confessed that we were definitely not doing enough tough stuff. And these are people who are already closing $80K contracts weekly and buying businesses. Let me tell you, {NAME}: I have done sooooooooo maaaaaaany hard things since that moment. And so I'm finding myself slightly less chill when freelancers say to me, "Jo, I'd love to {{ insert awesome thing they want to do }}, but I'm not making any money." >> "I'd love to join a mastermind" >> "I'd love to have the time to do outreach" >> "I'd love to network in person" >> "I'd love to get the paid version of that software" My response: "If you have copywriting skills, you have no excuse not to make money." The subject line for this email is designed to get ONLY PEOPLE WHO NEED CLIENTS to open this email. So let me assume that that is the situation you're in. And let me share with you some wisdom that is intended to improve your income swiftly: You need to start doing hard things. And because I know that friction is a beast, here's the easy way to start: [Do this free training every single week.]( Not just once. Not just the first lesson, either. Do exactly this, in this order: 1. [Get The 5-Day $5K Challenge here - it's free](. This is the "easy" part of the hard thing. 2. Add a recurring workblock to your calendar every morning: Get Clients with $5K Challenge. 3. Do the thing Monday - Friday, starting now. For best results, do one lesson a day and forget about weekends. Weekends are for closers. 4. Repeat. You are responsible for your own results. You are responsible for growing your business. [So go do the work.]( If you don't do any of those things ----- if you don't do the work when a checklist of what to do is placed in front of you and a free step-by-step course is given to you, you really, really need to have a talk with the mirror. ~jo :) PS: When you're getting leads regularly, here are 3 ways I can help you: 1. Enrol in Copy School.
Join 5000+ copywriters and marketers who are mastering everything from brand voice to research to AI to writing long-form sales pages. -- [Click here]( 2. Join Freelancing School and start making good money. You'll get a pod with a dedicated coach in it. Plus a Slack community of 400+ ppl. Plus 5 courses and more added every other month in 2024. Best if you're making less than $8K/mo. -- [Click here]( 3. Get into the six-figure club. Already doing more than $8K a month in revenue? You're ready to join Copy School Professional. You'll get access to Copy School and Freelancing School as well as 2x live online training sessions each week + weekly AMAs + copy reviews. It's $8K/yr. And an absolute steal. Reply to this email with the word PROFESSIONAL, and I'll get you what you need to know. Sent to: {EMAIL} [Unsubscribe]( Wiebe Marketing Ltd dba Copyhackers, 200, 10158 103 St NW, Edmonton, AB T5J 0X6, Canada