Why I sigh when someone calls me “the best copywriter”

(and how YOU can get paid like "the best") ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ A few weeks back, I was in a meeting with a well-known coach who wanted to hire me to write his website. We were only minutes into our meeting when he said this to me: “Jo, you’re one of the best copywriters in the world.” And I didn't argue - it's nice to hear that - but on the inside I was like: Because the reason he knows me… the reason anyone knows me… is not because they read some incredible sales page and madly researched, Who wrote that thing?? I need to hire them! Someone TELL ME WHO THIS WRITER IS! Writing copy is not what six- and seven-figure freelance copywriters do best. It’s our second-best skill. Not our first. Our #1 skill is marketing ourselves. That's why you're reading this. That’s why CMOs want to hire me. That’s why I’m confident in sales calls and can easily close big projects and retainers. Yes, I can write some badass copy. Yes, when I take on projects I deliver them like a champ. But that’s true of a lot of senior and staff-level copywriters who are currently working anonymously around the globe. It’s probably true of you, too. Marketing yourself is a huge part of what I’ll teach you inside [Freelancing School]( along with: 👍Converting the leads that can’t afford full-scale projects into customers of your productized services (why not sell a $2K VIP day instead of waving b’bye to a lead?) 👍Running sales calls that are so professional and persuasive, your new clients literally ask you to stay late on a zoom call so they can praise you over how well you ran the meeting (“I’m not used to that with freelancers!”) 👍Selling team workshops to marketing departments 👍Getting right with the idea that you not only deserve to charge more for the great copy you deliver but also that you’re doing a disservice to everyone - yourself, your clients, other copywriters, definitely your family - by minimizing your value with low rates 👍Setting up systems and processes so you don’t have to keep manually doing all the work and can instead have more time available to do even better work… or just relax more often If you want to get better at writing copy, that’s what Copy School is for. And yes you should take Copy School if you want to raise your rates (because you'll need to be great at writing copy if you're charging sick cash for it). But to know how to raise your rates… To attract clients who will pay those rates… To run calls that will close those clients on those rates… To do all of that and more, without guessing your way through it all by your lonesome: [You need Freelancing School. And you should get it for 67% off today.]( Don’t settle for being the world’s best copywriter. Be a rich one, too. :) ~jo Sent to: {EMAIL} [Unsubscribe]( Wiebe Marketing Ltd dba Copyhackers, 200, 10158 103 St NW, Edmonton, AB T5J 0X6, Canada