Hard truths about AI + copywriting

(what i didn't really want to think about) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ I wrote this in my notes at Content Jam in Chicago yesterday, where the [fantastic] talks were pretty heavy on AI: Has masterful copywriting skills + uses AI = wanted by companies I didn't just write it down. I highlighted it. Underlined it. Put stars next to it. 👇👇👇👇👇👇👇 👆👆👆👆👆👆👆 Because, with ChatGPT everywhere, it's been a kinda sensitive, tip-toe-y year for copywriters. All this fear of job loss. Which is a valid fear. I've seen freelance copywriters throw in the towel en masse. But there's a shift "back to good" happening. It's driven by two forces: 1) Businesses have spent 2023 trying to use AI to write their copy, and it isn't great. Marketers are doing revisions galore, such that the work has not been taken off their plates after all. As good as AI can be for first-draft blog posts, it's *not* so great for any-draft sales emails or even for shitty-first-draft sales pages. To say nothing of the fact that people who don't understand copy are failing to prompt AI to do good work. The hard stuff is still hard... but made even tougher in the absence of clever copywriters. 2) Senior / Curious copywriters who use AI as their "copilot," research analyst or brainstorming buddy are doing better work faster than ever, which is stellar news for businesses. If you have masterful copywriting skills AND you use AI, businesses are still hiring. Very recent example from a student and friend of mine: Things are weird... but they're looking up. Which is why I want to show you [this]( If you're scared of AI, stop. Instead, add "AI powered" or a similar phrase to your LinkedIn profile. And then get very good at using AI to do your job better and faster. [This growing library of AI prompts for copywriters will help you.]( ✅ It's free. ✅ It's updated every Friday. ✅ Aaaaand each prompt is: i) written, tested and loved by the copywriter who shared the prompt. ii) tested a second time, for the post, on a totally different offer or product. and: iii) tested by ANOTHER copywriter on a whole other project. So you can trust that these prompts will help you coach ChatGPT to give you the output you used to struggle to get on your own. [Check out our AI prompt library here.]( And because AI is always improving, be sure to refer back often. ~jo :) Sent to: {EMAIL} [Unsubscribe]( Wiebe Marketing Ltd dba Copyhackers, 200, 10158 103 St NW, Edmonton, AB T5J 0X6, Canada