Proof of proof

5 new studies make an old fave new again ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ In case you forgot this week and last week and the week before that: [Social proof]( is one of Cialdini's most always-on, no-fail persuasion principles. The mere testimonial... the lowly user review... They still work. And in the anonymous world of digital marketing and products, social proof works more reliably, more often than: 👉 The principle of commitment and consistency 👉 The principle of reciprocity 👉 The principle of liking If you've forgotten just how powerful a little social proof can be... How much extra zip it can add to the converting power of your copy... [Here are 5 new studies that prove its efficacy.]( Including a weird one that aligns social proof with... interestingly... AI proof. [Grab your notebook and give it a read as you wrap up work for the week >]( ~jo :) PS: Don't forget to action what you find! Add one of these tasks to your calendar for Monday or Tuesday next week: - On a lead-gen page, add a social proof click trigger near the CTA, and focus the copy for the click trigger on normalizing clicking behavior, [as in the first study reported in this article]( - On an upsell page, add a social proof callout near the action you want customers to take, as in the second study [here]( - If you have an ecommerce site, look into a service that offers reviews by verified buyers, as in the third study [here]( Sent to: {EMAIL} [Unsubscribe]( Wiebe Marketing Ltd dba Copyhackers, 200, 10158 103 St NW, Edmonton, AB T5J 0X6, Canada