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Copy School Foreva-eva opens today with a throwback, a 👍 for longevity ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ "I just want to feel like I know what I'm doing" I must've heard that line a thousand times from a thousand copywriters. It's never openly confessed, of course -- not at first. It takes some light chatting, then some more intense chatting, then usually a glass of wine or two before the truth comes out at last. "I just don't know how to do _______ yet so I can't charge more" "I just don't know how to do _______ yet so I can't attract the best clients" "I just don't know how to do _______ yet so I shouldn't bother growing my list" Fill in that blank with anything. Because there's always something new to fill in there. "I just don't know how to do _______ yet" You find yourself wondering how many hours, days, minutes you've got until your client or boss or even someone in accounting exposes just how little you DO know and how little they SHOULD trust you. It's the reason freelance copywriters don't quote higher on jobs: lack of confidence. It's the reason in-house copywriters drop their chins, scribble notes and nod along with whatever crazy-ass feedback the marketing team gives around the boardroom table: lack of confidence. It's the reason agency copywriters keep slogging away for teensy tiny salaries while their designer friends boldly scoop up twice the salary: lack of confidence. We copywriters can be pretty tough on ourselves. Downright nasty with the "I'm gonna eff this up" self-talk and perpetual sense of not being good enough. And it kinda breaks my heart. Not kinda. Completely. 'Cuz the implications of that intense self-doubt aren't exactly harmless. ... It's why you charge 1/4 of what you're worth, and freak out 10x more often than your cortisol levels (or significant other) would like. ... It's why you go into fight or flight every time you hit "share" on that Google doc featuring everything you think might work hope might work pray might work ugh ugh ugh know won't work waaaaah. ... It's why you bend over backward at every client request, accepting their pushback like gospel. 'Cuz you've just got a soft skill, right? 'Cuz it's all just a guessing game and they've got an equal chance of being right, right? 'Cuz there's no way YOU could be right. Right? And because of all those problems, let me show you this solution: [We just opened the vault to our complete copywriting training school, available behind one login for one special price as of right now.]( And in honor of our seventh freaking year of Copy School... We're time travelling to bring you Copy School this week only at the same price we offered it for back in 2017. Just with 5x the programs vs 2017. And without the 6+ years of inflation.  [Meet Copy School.]( It's like a degree in conversion copywriting. As in, you'll get the education you'd expect from a degree program... and you'll get the confidence that would come from a piece of paper with a gold seal in an expensive frame. But you don't have to commit to four years (not even close!), and you don't have apply to get in, and you don't have to bang a nail into your wall to hang a frame. (You will, however, have a chance at slick digital certifications.) [This is your one-stop-shop for mastering conversion copywriting]( - starting with the pages you write (and the critical Rule of One)... then moving into email copywriting (where you'll conquer planning sequences and writing them)... then advancing your skills to completely ridiculous heights by adding: - long-form sales pages - launch emails - seasonal campaign copy - offer optimization - end-to-end website copywriting - social ad copywriting - [and all this]( When copywriter-turned-entrepreneur Tarzan Kay took just TWO of the 20+ programs in Copy School - that is, the email and landing page training - here's what happened for her: “I was nervously quoting $75 or $100 per email without really knowing what I was doing. After 10x Emails, I’m so clear on my strategy. I know exactly what to charge and how to get amazing results for my clients. This has given me the confidence to bump my rate to $275 per email and offer full sequences and packages instead of less profitable one-offs.” She spiked her knowledge. She eliminated guesswork. And now you don't catch her saying "I just want to feel like I know what I'm doing" when a new opportunity comes across her desk. In fact, she's upgraded her skillset so completely, she now runs her own seven-figure business. And it all started with learning to write emails with 10x Emails, in Copy School: “The email templates are so gold. Anytime I’m about to write a new sequence for a client, the first thing I do is pull out the email templates and get to work. They take so much guesswork out of the equation, and have saved me hours and hours of time.” These days, Tarzan has branched into the affiliate world - a great way to supplement freelance copywriting income, particularly when you want to go on vacation. Thanks to what she'd learned about emails and landing pages: "I just wrapped up my very first campaign for a super competitive affiliate launch. Using these strategies and templates, I was able to hit over $15K in revenue! These programs are making money for me over and over again.” Those results are with just 2 - two - programs. Guess how many programs there are in Copy School. [24.]( That's two dozen, with more added all the time. But as you can tell, you don't have to take all 24 classes in the academy. Not at once. Not ever.  [I explain all here]( but if you're not sure about clicking that link and whether you're ready for the life change that will follow, consider this: - What if you could confidently 2X, 5X or 10X your rates, knowing (and actually feeling) like your client or boss owes real revenue and results to you? Like you're not lucky to get the work - they're lucky to hire you. - What if you could confidently pushback on the pushback because you have full confidence in your craft? You could coach clients to be better clients and fire the ones that think they can do what you do. (Isn't that freedom what being your own boss is about?) - What if you could work with your dream clients or get that unfathomable in-house job because you have the skills to take on more pieces of the funnel? I mean all of the money-makers: the landing pages, emails, the positioning, the messaging strategy, etc. You'd take ownership of more high-ticket work, executing in less time and making yourself irreplaceable. <-- lifetime of work and referrals The sooner you can go from a "how the heck will I do this" copywriter to a "helllllllz yeah I got this" copywriter... ...the sooner you'll be in the CONFIDENT, INFORMED position to charge more, feel better and put an end to this unceasing imposter syndrome that gets its kicks in forcing your feel-good chemicals into the sort of submission that would make Christian Grey blush. [Get copy-confident inside Copy School](. Because... Clients, coworkers and the person running payroll ALL want you to feel like you got this. And more importantly... You want to feel like you got this. Want it? Good. [Get it](. ~jo PS: The above ^^ email is a throwback - as in, we originally sent it the very first day we ever told the world about Copy School. It was March of 2017. And what's interesting is that - aside from the Christian Grey reference and the focus on a single student's outcome ([when we now have countless student stories to share]( - the whole thing holds up pretty well. Sure, Copy School's much bigger than it was back in 2017, so I've had to edit that a bit. But what's cool is that - when you write something "right" - you don't have to keep reinventing it. You *can*. But you don't have to. I'd like to help you start to write it right. So you can nail the copy everywhere cash changes hands and then walk away from it... or you can write and rewrite everything because it makes you so damn happy to have these superpowers. [Whatever works for you - get it in Copy School Foreva-eva. Sale on now.]( If you don't want to hear about Copy School, [go here to skip these emails](. Sent to: {EMAIL} [Unsubscribe]( Wiebe Marketing Ltd dba Copyhackers, 200, 10158 103 St NW, Edmonton, AB T5J 0X6, Canada