In which we identify what's, um, wrong with Copy School 😳

Jo & Ry REACT! Day 7 is ze last day of teardowns, so don't miss out ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Fittingly closing out our seven-day REACT! series... [Ry and I teardown a "last chance" email from our Copy School 2019 promo.]( And at 1:23, while reading about all the bonuses in Copy School, I pinpoint exactly what's wrong with the program that 5000+ students and teams have taken in the last 7 years... And it runs counter to what we've been poking fun at the last few days. Namely: That Copy School had just 3 programs in 2017... 4 in 2018... and 5 in 2019. [Come see if you agree with my take.]( This teardown is not just a copy-critiquing exercise... We're getting into the bigger challenges we all face - marketers, founders, product leads, copywriters, CMOs, freaking CEOs - with messaging strategy. [Yours to watch pronto.]( ~jo :) PS: Not to spoil the "surprise" at [1:23]( but... With 20+ programs inside Copy School today, and more added all the time, plus live online events, we had to sit down as a team and really work through the #1 question we get from new Copy Schoolers: "Where should I start?" The answer we've always given is to start with your goal. What are you trying to achieve once you've got this persuasive skillset under your belt? Some people can whip off the answer to that Q and dive right into Copy School. But some people are just trying to learn copywriting *overall*, as a universally valuable skill that can turn into a badass side hustle or a full-time in-house, agency or freelance job. They can't imagine which courses to start with. So with that SECOND group in mind, we're introducing something brand new... Targeted certifications. Six of 'em. So now you can prioritize what you'll take by starting with the certification you want on your resume, site or LinkedIn. Then take the bundle of courses inside Copy School that will help you earn it. [In tomorrow's Money Words Masterclass]( we're gonna pass around a worksheet you can use to prioritize your Copy School training so you work first on the programs that are directly tied to your certification of choice. Here's a snippet of what that worksheet looks like: So be sure to join us Wednesday, April 19 at 10am PT / 1pm ET to NOT ONLY get training on the 7 money words you gotta start using asap... but also to see how you can shape your career with Copy School certifications. [Register in a click here.]( Sent to: {EMAIL} [Unsubscribe]( Wiebe Marketing Ltd dba Copyhackers, 200, 10158 103 St NW, Edmonton, AB T5J 0X6, Canada