In which we react to one of the toughest sales emails to write

Conquering the Friday afternoon sales slump! Today, in Jo & Ry REACT! Day 6 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [This email we're tearing down has got it all]( -- it has to because it was originally sent on a Friday. A Friday afternoon. Which is a Saturday morning in Australia. Which means that, all over the world, people are *pulled away from their inbox and your email* by the life things they want to do and/or have to do, such as: - Popping open a bottle of cab sauv to start the weekend - Ordering pizza, quickly walking the dog, returning home in time for the pizza delivery, turning on the finale of season one of Yellowjackets, realizing this episode does not make you want to eat pizza at all, still eating it anyway - Cutting oranges for the kids' soccer games - Resodding that part of the lawn that's turning into a mudpit - Finding a thousand chores to do instead of organizing the storage space under the stairs, which you'll put off until tomorrow at least Now... you may be thinking, "Jo, why did you list out rando weekend activities?" Answer: Because YOU too should list out everything your prospect is distracted by. Too many emails are sent that assume the subscriber / lead has nothing better to do than read your email. Some days, sure, they're lining up to read your article or click the buy button. But at the end of the week, on the weekend, all day Monday (ahem hi 👋) and most weeknights - as well as when everyone else is sending emails, like Tuesday AM - your email has gotta work much harder for their attention. [In today's Jo & Ry REACT! video]( you'll see the level of specificity required to make an email matter when you send it on a Friday or in the middle of a launch. ✅ Our subject line gets weird ✅ We realize the whole “write drunk, edit sober” thing has really affected us ✅ Jo fantasizes about Don Draper, which she realizes is problematic in many ways ✅ Ry takes a little heat for overusing a phrase ✅ Jo and Ry disagree on whether a Clif bar is Sunday-night snacking ✅ Beauty & The Beast makes an appearance, avec Gaston! ✅ The Macarena takes on The Floss ✅ That’s in the first three minutes, which leaves you with… ✅ An *idea* of how much thinking and why-ing really goes into writing an email that works extra to win attention [This Jo & Ry REACT! video is live now.]( Watch this teardown, and use your takeaways for your next weekend send. ~jo :) Sent to: {EMAIL} [Unsubscribe]( Wiebe Marketing Ltd dba Copyhackers, 200, 10158 103 St NW, Edmonton, AB T5J 0X6, Canada