Last day to apply for The Intensive: Email

Including why I'm enrolling one of my team members in my own program. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  [Applications for The Intensive: Email close today at 5pm PT](... We'll officially accept 20 students to join us Nov 7 to Dec 9. And we'll unofficially accept one more: Jessica Noel. She's the Head of Publishing on my Copyhackers.com team, the person responsible for publishing and promoting our books, which are at the top of funnel across almost every funnel we're building out. To be clear: email is not her job. I write the emails at Copyhackers. And we hire freelancers to write what I can't schedule in. But she made a compelling case on Friday to join this training. Here's our Slack exchange, unedited: In considering her request to [join The Intensive](... I of course came up against the same objections that you, your boss or your partner may have: - It's full time. Like seriously full time. - It goes on for 5 weeks. One week would be way more convenient. How're we gonna make this work full-time for five straight weeks? - You already have a full time job. We can't compromise that job for new training in a new role you don't even have! But I said yes to her. I actually said an emphatic yes, and it didn't take me long to get there. That's because 1) I've seen the curriculum for this program, down to the hour. (Ahem, I made the curriculum, so.) And 2) the whole reason I first dreamed up The Intensive is to solve problems employers, like yours truly, have re: email and growth. Namely: ✅ Anyone who works in email should be badass at it because it's insanely important for businesses, to the tune of >4x ROI. But few people are really, truly into email, from strategy to execution... ✅ There's no other serious email program out there, so it's difficult to get team members trained up on this stuff or even recruit email performance specialists. Even team members who are in charge of email marketing and performance rarely have the training required to help them strategize, plan, execute and measure a stellar email marketing program... ✅ As helpful as online courses like 10x Emails, 10x Funnels and 10x Launches are... not everyone learns well by watching a tutorial. Others need to do, to ask questions, to get their hands dirty practicing, practicing, practicing. Office hours and similar sessions don't solve this because showing up for those is optional. ✅ Almost every online program graduates / certifies / passes its students. Which means there's no way to tell if a student really earned their credentials or just paid for them. Employers want to know you EARNED those credentials. They want to know you THINK AND DO email like a pro. (If not, what is a certification even worth??) The Intensive: Email will turn Jessica into an email strategist, which will help her with the funnels she's responsible for. So I said yes to her. With the caveat that she has to work her butt off. Which she was already down for. If you're down for the same... [The Intensive: Email can do the same for you.]( The thing is: I *know* there's a ton of friction with this program. I know it's a big commitment for you. I know the time zone challenges will be wicked-painful for anyone not in North America. I know the first week will be exciting but then you'll wonder what the helsinki you were thinking - the kids have stuff, the holidays are coming up, Jo's "honest feedback" is making me "honestly annoyed" - and there are still four weeks to go. But. How else can you get ✅ live instruction, ✅ live feedback, ✅ live Q&A, ✅ feedback on your plans, ✅ feedback on your copy, ✅ feedback on your exams and ✅ up-close-and-personal mentorship... AND how else can you ✅ graduate with a certification you've earned, just like in your university days... without committing? You can't. [So commit.]( ^^ the most friction-filled CTA ever written. Written intentionally. I'll commit to you, too. And so will the 20 other students in The Intensive: Email, including Jessica. [Here's the link to finish your application before 5pm PT / 8pm ET.]( (If you started but haven't submitted your application yet, your answers should still be saved in your application, unless you've cleared your cookies.) ~jo :) PS: Our mentors will ALSO commit to you -- commit to honoring your desire to get extremely good at email strategy and copywriting (and measurement) by giving you the insights and feedback you need to grow. If you want to be an email strategist and copywriter for: - Authors... then you'll love our session with Erin Whalen, chief copywriter for Jack Canfield (with 500M+ copies of his books sold worldwide)... - Coaches... then you'll totally dig hearing Ry Schwartz and Prerna Malik share their insights on launch emails... - Ecommerce... then you'll go all 😍😍😍 to hear from the senior copywriter at Lululemon... and from Nikki Elbaz, previously senior email copywriter at CH Agency, who's written for dozens of great ecommerce brands, like the Resident brands... - Consumer Tech / Social Media... then you'll lose your mind to connect with this wonderful copywriter currently solving messaging challenges for Meta... - SaaS... then you'll love getting feedback and insights from Jared Blank, former CMO of Doodle and VTEX, now founder of Sagelett Digital. And there are others still! Like Samar Owais. Gosh I didn't even mention Samar. If you know her, you've now officially heard enough and are ready to [finish applying](. If you don't... you will love her. So here's that dreaded last call: Applications close at 5pm PT / 8pm ET today. [Apply here.]( You'll know by this Friday if your November just got really brutal... and your professional life just got really awesome.   [Click here to manage your subscriptions]( [Click here to unsubscribe]( Copyhackers, 10158 103 St NW Unit 200, Edmonton, Alberta T5J 0X6, Canada