Leave “Yes/No/Maybe so” Qs on the notes you passed in 5th grade

What if changing how you ask questions got you more conversions? See how in today’s Tutorial Tuesday. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  There’s no such thing as a bad question. But there are definitely bad answers. Especially when it’s an answer to a question in your copy that perilously plummets into "NO" territory... ... When you counted on a big, happy "Yes". [not-quite gif with rosanna pancino] [Today’s Tutorial Tuesday]( focuses on an often-used copy tactic: Asking your audience questions. Adding easy "Yes" Qs to your copy seems like a homerun to get your audience agreeing with you. But there are two flaws when you ask closed (aka yes/no) questions: - Even if your prospect answers "Yes", the positive possibility train stops abruptly. You’ve missed a primo chance to have them visualize a positive outcome - They could answer "No". Which is the copywriting equivalent of blasting The Chicken Dance song when trying to set the mood on a romantic dinner date. Definitely a turn-off you can’t come back from. "So I shouldn't use questions in my copy anymore Jo?" Far from it! Instead, use open-ended questions to eliminate the risk of putting your prospect into a disagreeable mindset. This Tutorial Tuesday episode shows you how to replace those risky, go-nowhere closed questions… … With engaging, open-ended beauties that get your audience agreeing with you. How could a simple change like that get you more clicks? [Find out in today’s Tutorial Tuesday.]( ~jo :)  Should you have a question, hit reply and let us help. [COPY SCHOOL]( [THE 10X FREELANCE COPYWRITER](   [The Copyhackers website]( Sent to: {EMAIL} [Unsubscribe]( Copyhackers, 10158 103 St NW Unit 200, Edmonton, Alberta T5J 0X6, Canada