The answer is: The 20%

The question, as the countdown timer heats up, is... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  "Hey Jo - what should I take first?" It's the #1 question we get from new students. Because, with so many complete programs inside [Copy School]( -- including ✅ 10x Emails ✅ 10x Web Copy ✅ 10x Cold Emails ✅ 10x Sales Pages and new quick-form programs like ✅ Master of Headlines ✅ Master of Brand Voice you might be tempted to try to take every single program you're about to get full, immediate access to. But you shouldn't. Because you won't need every single program. In fact, some of them may be a distraction for you. Instead, here's what our [most successful students]( do: They start with a quick win to 100% pay for [an entire freaking year of Copy School with copy reviews, at big ol' savings,]( within a week of joining -- like: >> Writing a quick abandoned cart email sequence with the templates and 1-hr training inside the Ecommerce Copywriting Bootcamp Or: >> Redoing their Pricing Page using 10x Pricing Pages (taught by yours truly - did you know my master's project was on pricing pages? they're kinda my jam) [Get a quick win that more than pays for Copy School. And save $100s to $1000s on Copy School while you're at it.]( From that point on, they use Copy School for the 20% of their marketing tasks that bring in 80% of their leads and revenue. They use it to knock those tasks out of the park. So let's say your goal for the next quarter is to acquire more top-notch leads or SQLs. You don't need to take 10x Emails or 10x Sales Pages because those won't help with leads. You'd instead take: ✅ 10x Facebook Ads if you are using paid ads ✅ 10x Landing Pages to create stellar lead-gen pages ✅ 10x Cold Emails or Master of LinkedIn Cold Outreach to actively go out and pursue the leads you want [See what other programs in Copy School can help you with leads]( If your goal for the next quarter is to convert your list (or trial users or newsletter subscribers), you'd only take programs that focus on converting leads into paying customers, like: ✅ 10x Emails or 10x Launches to write sales emails ✅ 10x Sales Pages to turn your meh pages into closers ✅ And possibly 10x Pricing Pages, if your prospects take purchase action on pricing tables Which means: Don't binge watch all of Copy School (unless you really want to!). [Use it for the 20% of your marketing tasks that bring in 80% of your results. Amplify the things that work, don't make work for yourself.]( Like if 20% of your marketing brings in a million buckaroos for you, then you'd use Copy School to make that million bigger - not to explore new channels that might or might not bring in five bucks. Copy School is too practical for guessing games. [Use it for the tasks you absolutely cannot afford to guess at.]( The stuff that's closest to the point of conversion, like sales emails and sales pages and pricing pages. When you're ready to explore more high-profit marketing ideas... or when the next quarter rolls around, bringing new goals... >> THEN take Master of Sales Webinars to actually craft and run a webinar that's designed to close sales while you're running it. >> THEN take Master of Brand Voice and 10x Web Copy to transform your website into one your competitors envy and your customers actually talk about. >> THEN search "persuasion" inside [Copy School]( and watch + apply any of the 30+ lessons you'll find to add persuasive oomph to the opportunities before you.  To achieve the results you want - the ones that have kept you reading this email - use Copy School for one task at a time and let your current marketing plan drive what you nail first. Like designer turned agency owner Joshua Parkinson did. He focused on 10x Landing Pages because his business is all about inbound marketing - and here's what happened: "I've followed Joanna Wiebe and her incredible insight into writing powerful copy, and grasped onto this opportunity to take this superpower to whole new level of (ethical) persuasion and impact. Of course, I debated with myself, like I do with all courses. Do I really need it? Can I just learn from what I can find free on the internet? Ultimately, the truth is I wanted the full, organized, step-by-step teaching from foundation to advanced... at once. Not scattered across the internet trying to piece together a cohesive strategy and taking years to form the whole picture. I wanted to jump in and soak it all up... every drop of copywriting genius. Unlike other courses, 10x Landing Pages was also well produced with videos that look stunning and feel like she is right there with you. And the over-the-shoulder extra videos for each lesson make it all concrete with live examples you see her break down and rebuild on the spot. No wondering how the teachings translate into real world changes. The student landing page breakdowns have been amazing as well! One of those things that just light up your brain with "a-ha!" was how she uncovers the perfect messages using your target audiences own words. And then how to get into their head so you can talk to those hidden drives and attention grabbers that you simply aren't hitting now. Another are the formulas and the simple technique that gets you out of your analytical, salesy, stuck mindset and instantly writing naturally in a way that connects and builds a relationship with the PERSON, not the abstraction. In other words, a trick to get in the flow and writing real. I've been following a lot of big names (hey, it's my business!), digging into stacks of books, and taking several courses - all around conversion, copy, funnels, content marketing... and Joanna always brings more to the table I've put immediately into practice. These led to both pebble-sized changes with huge impact on subscriber rates, sales results, and connection with the right kinds of people... and runaway boulders that tore through lifeless copy and completely turned around the campaign.” Small business owner Austin F focused on using 10x Facebook Ads and 10x Landing Pages to get 15:1 ROAS: "[Before Copy School], clicks on the FB ad were 1% or less. Registrations for the webinar were under 3%. Booked calls were in the single digits based upon an entire month of ad spend. Sales were 0. Now our CTRs on our ads are VASTLY improved. Up to 5% CTR on initial with between 10 and 15% on re-targets. Email registrations have increased significantly. Sales are coming in. Literally, we may legitimately hit a 15:1 ROAS this year using what they've taught us. If you're an entrepreneur who needs to do your own copywriting--and you want to actually know what you're doing, why you're doing it, and be confident it'll work--there's nothing better than CopySchool to get you there." [See more stories like this here.]( Brian Dean focused on 10x Emails to convert Backlinko leads. Tarzan Kay focused on 10x Emails and 10x Launches to grow her freelancing business. Kimberley Houston focused on 10x Emails and 10x Landing Pages to - in her words - "transform my business." Agency principal Rita Barry focused on 10x Facebook Ads because her agency runs $500K+ in Facebook ads for clients every month. She didn't need 10x Cold Emails. She got the full value of Copy School quickly by focusing on 10x Facebook Ads. [Check out the programs in Copy School, and compare them to the tasks on your Trello board to identify the program you should focus on first.]( ~jo PS: This is your last day to join Copy School with 1) more than 60% in savings, 2) private Q&A and 3) copy reviews. When the timer below turns into a bunch of zeroes, we drop Copy School in the vault for the next 365 days and you will only be able to buy each program individually. [Choose the best Copy School membership for your goals now, and lock in 80% savings + feedback on your copy.]( [motionmailapp.com]  [Click here to manage your subscriptions]( [Click here to unsubscribe]( Copyhackers, 10158 103 St NW Unit 200, Edmonton, Alberta T5J 0X6, Canada