“@channel bump the homepage rewrite up on the roadmap”

(aka when your copy’s so good it shifts your competitors’ priorities) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌  It’s okay to want your competitor to send sharply worded Slack messages to her marketing dept after she reads... and re-reads... and re-re-reads your homepage. It’s okay to want to discover a screenshot of your site in a Medium article about brands that just get it. It’s okay to want an inbox flooded by emails from people that are like, "Great copy on your site. Also let’s hop on a call." That’s all more than okay. But what’s not okay? Wanting it but doing nothing about it. Going, "Sure I want those cool things but it doesn’t mean I have the skills to get them, Jo." THAT'S just plain not okay because [this lesson and this lesson and this 60-second lesson]( are on the other side of a click. You don’t need to become an expert in all things copy to write really, really great copy. But you do need to acknowledge 1) what you want and 2) that to get what you want requires a skillset that is stronger than the one you've been relying on so far, the one that's getting less and less potent the bigger your goals get. Today and tomorrow: That skillset comes to you via [this three-part series](. Then as of Thursday, May 12... that skillset expands to the size of Copy School, aka the permanent home of literally 100s of eye-opening and brain-reshaping tutorials, all of which exist to help you take much-needed action toward reaching your growing goals as a founder, a marketer or a copywriter. Which means you have <48 hours to whip through these 3 lessons on how to write copy people love: [Video 1: "Make yourself. At home." Video 2: "The world runs on Dunkin" Video 3: Write a dazzling headline in less than 60 seconds]( ~jo PS: You should [click this to confirm your spot]( in our live copy class tomorrow, too. PPS: Once you’ve watched all three lessons, hit ‘reply’ and request your badge. We’ll need your first name, last name and email address to create a personalized version of this for you: Then add your very own badge to your website, portfolio or LinkedIn. So people know you’re serious about increasing your skills.  [Click here to manage your subscriptions]( [Click here to unsubscribe]( Copyhackers, 10158 103 St NW Unit 200, Edmonton, Alberta T5J 0X6, Canada