Newsletter Subject

'Everything Is Broken' Content Marketing

From

copyblogger.com

Email Address

help@copyblogger.com

Sent On

Fri, Apr 14, 2023 12:37 PM

Email Preheader Text

Welcome back to Copyblogger! Thanks for taking a moment to check in with our community for writers ... I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips to help you transform from an ace writer into a full-fledged content entrepreneur. Scroll on! --------------------------------------------------------------- Sponsored by Copyblogger Academy Copyblogger Academy is an education platform and vibrant community for networking. [Learn more about how it can help you build a profitable business you love](. --------------------------------------------------------------- The Type of Content That Grows Your Business Today we’re going to start with a brief geometry lesson, but I promise it'll be gentle ... Squares are rectangles, but not all rectangles are squares. Similarly, content marketing is content, but not all content is content marketing. In the past, I’ve referred to informative content as bland and boring, but those are just labels. The crux of the matter is that creating strictly informative content will make you think content marketing doesn’t work. Both content and content marketing can aim to serve your target audience, but if you only create content, it’s not going to make a direct impact on your business. Content may give someone the information they need, but it doesn’t help form a bond between a visitor and your website. It may attract traffic, but that traffic doesn’t build a community. Content marketing gives someone what they need and a reason to stick around. Maybe they add a comment. Maybe they subscribe to your site because they like your point of view. Maybe they share your content to show that your worldview aligns with theirs. Content marketing has long-term effects. It attracts traffic — then interested prospects, then customers — as you grow an audience who supports the product or service you sell. Stay tuned to the end of this email to find out why content marketing is actually easier to produce than content. :-) --------------------------------------------------------------- Reasons to Build Your Own Brand €‹ On this episode of The Copyblogger Podcast, Tim Stoddart and Ethan Brooks talk about the recent controversy between Substack and Twitter, and what it means for you as you build your brand. ​[Click here to listen to the episode](. --------------------------------------------------------------- 10 Content Marketing Goals Worth Pursuing ​ written by Sonia Simone​ To make content work, you need to understand your marketing and business goals. Then you can create content that serves those goals, instead of just giving your audience something to pass the time. Your blog post ideas, email marketing, ebooks, podcasts, advertising ... all of it needs to fit into a larger picture. Now, if you blog purely for creative self-expression, go ahead and write as the spirit moves you. But if you’re blogging for your business, you need a strategic framework so you can get the most out of your time and hard work. Here are 10 of the business goals that drive content marketing at Copyblogger. You might focus on just one or two, or you may use all 10. As you read through the list, see which of these you can apply to your own content marketing plan. ​[Click here to read the article](). --------------------------------------------------------------- 'Everything Is Broken' Content Marketing If content marketing helps you more than just content, then it must be more difficult to produce, right? I’m going to say No. Here’s why. Many people who already have everything they need to write effective content for their businesses limit themselves because they're preoccupied with first becoming an “expert.” They: - Obsess over covering a topic from every angle, which leads to a sporadic publishing schedule - Try to please everyone with their tone to avoid criticism - Write belabored, convoluted articles because they’re afraid shorter blog posts with focused points will look incomplete and discredit their authority Those three habits both make the creation process more difficult and lead to strictly informative content. However, if the goal is content marketing, the writer’s intention shifts to serving their target audience. They: - Help their audience by publishing on a regular schedule - Choose who they want to attract and accept that trivial criticism from the wrong prospects is inevitable - Know that their point of view is more meaningful than trying to compete with an encyclopedia entry Content marketing is easier because you don’t have to know everything about your topic to get started. The audience you’d like to nurture on a regular basis wants to hear your voice, not the same information they can find in mere content. Let’s look at an example from songwriting. In “Everything Is Broken,” Bob Dylan wrote: “Seem like every time you stop and turn around Something else just hit the ground. Broken cutters, broken saws, Broken buckles, broken laws, Broken bodies, broken bones, Broken voices on broken phones, Take a deep breath, feel like you’re chokin’, Everything is broken.” He didn’t then go on to say, “Well, I mean not everything is broken. It’s important I point that out. There are some good things happening for me. You probably have some good things happening too. We’re all probably okay.” That wouldn’t express a strong position. It wouldn’t empathize and connect with the person who is feeling like everything is broken. As a result, that wishy-washy song would be forgettable. Now, content is actually a great starting place. You need to have something useful to share with your audience, so it’s smart to care about creating a clear and complete presentation. And once you weave in elements that make your content memorable, you activate its marketing power. Whether you’re just getting started or thinking about revamping your editorial strategy, see if these five qualities are a part of your content marketing mix: - Perspective. Why do you care about your topic? - Values. Are your beliefs apparent? - Significance. What’s at stake? - Community. How can someone join you? - Offer. What’s the idea, product, or service you sell? The art of content marketing transforms easy-to-come-by information into a special platform that enriches people’s lives over time. Talk with you again soon, ​ ​[Stefanie Flaxman](=)​ EDITOR-IN-CHIEF, COPYBLOGGER MEDIA​ --------------------------------------------------------------- Share with friends, get discounts to The Copyblogger Academy Have friends who'd love our newsletter too? Give them your unique referral link (below) and get MASSIVE discounts to The Copyblogger Academy. [(=) [facebook]( [twitter]( [whatsapp](=) [telegram]() [linkedin]() [email]( PS: You have referred 0 people so far [See how many referrals you have]() ​ ​ This email is sent from Copyblogger Media LLC, 1942 Broadway, Suite 314, Boulder, Colorado 80302 If you would like to stop receiving emails from us you can [Unsubscribe]( Powered by [ConvertKit](=)

Marketing emails from copyblogger.com

View More
Sent On

03/12/2024

Sent On

29/10/2024

Sent On

25/10/2024

Sent On

18/10/2024

Sent On

08/10/2024

Sent On

04/10/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.