The Curse of Knowledge

Welcome back to Copyblogger! Thanks for taking a moment to check in with our community for writers ... I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips to help you transform from an ace writer into a full-fledged content entrepreneur. Scroll on! --------------------------------------------------------------- Sponsored by GrowthBar GrowthBar helps you write perfectly optimized SEO articles in record time. [Click here to discover why 6,000 bloggers trust GrowthBar to create their best work](. --------------------------------------------------------------- The Curse of Knowledge Many people who have tried to sell their own product or service quickly get familiar with the curse of knowledge. What's the curse of knowledge? It occurs when you know so much about the benefits of your product or service that you assume others do too — and you fail to communicate these key elements in your content marketing and sales copy. Stay tuned to the end of this email to find out if you're suffering from the curse of knowledge and how to beat it! --------------------------------------------------------------- Who's Your Role Model? ​ On this episode of The Copyblogger Podcast, Tim Stoddart and Ethan Brooks dive into several topics that have been on their minds, including how Tim is promoting and monetizing his newsletter. They also discuss Carl Jung's philosophy of shadow work and Marianne Williamson's poem and philosophy. ​[Click here to listen to the episode](). --------------------------------------------------------------- A MESSAGE FROM COPYBLOGGER'S CEO ... How to Write the Perfect SEO-Friendly Content [Growthbar](​ Are you a blogger looking for an easy way to write SEO-friendly content? Look no further than GrowthBar. It's the #1 rated (G2) AI tool for writing blog content, and will help you write perfectly optimized SEO articles in record time. With one click, generate content outlines with optimal titles, introductions, keywords, word counts, headers, and images — then let GrowthBar’s AI do the rest. Get 50% off any yearly plan when you use "fifty" at checkout plus get a 5-day free trial too! You'll see why 6,000 bloggers trust GrowthBar to create their best work and never have to worry about writing SEO-optimized content again. Tim Stoddart CEO, Copyblogger ​[Learn More](​ --------------------------------------------------------------- 8 Transformative Edits to Strengthen Weaknesses in Your Writing =​ written by Stefanie Flaxman​ It’s often difficult to spot weaknesses in your writing. But what does a rough draft of a blog post have in common with all of the other blog posts by all of the other content creators in your niche? Too much. I’m sure you’re aware that there are countless other writers musing about the same ideas you are, and in similar ways. The goal of a typical first draft is to transform your scattered thoughts into a cohesive article that explains a topic to your ideal reader. But why should readers choose your content over another writer’s work? That’s where editorial standards come in ... If you don’t take the time to revise your rough draft in a way that shows you have a solution that isn’t available anywhere else, they won’t. To help you narrow down the sections of your blog posts that could use improvements, here are eight common weaknesses in writing, paired with tips to strengthen each one. ​[Click here to read the article](=). --------------------------------------------------------------- You Don't Need to Get It Right on the First Try If you're suffering from the curse of knowledge in your content marketing and sales copy, you likely overlook subtle aspects of your customer's experience. You communicate what you think they need to know to become one of your customers or clients, but it's not necessarily what they need to hear, at this moment, at this point in their journey. So, if your existing sales copy hasn't been working well for you, there's no shame in reviewing it and treating it as a draft. This first version doesn't mean you've failed; it simply means it's a draft you can improve. And once you have a new finalized version, stay aware that in the future that new version might need revisions as well. To beat the curse of knowledge, "go back in time" and talk to a past version of yourself who needed the product or service you provide. Tell yourself what you needed to hear when you were struggling with the problem that you solve with your product or service. Before you offered this product or provided this service, what problems were you struggling with? What did you secretly care most about? What kept you up at night? You need to figure out what made you choose certain products or services over other options, and answering these questions might help you remember that you needed to hear something completely different from your current sales copy. Oftentimes, the winning details you need to express to meet your prospect at their stage of the customer journey is much more basic than what you currently have. Show them you deeply understand where they're at and the steps they need to take to achieve their desired results. Going forward, you can use these fresh, sincere elements in your blogging and other content marketing as well. Talk with you again soon, ​ ​[Stefanie Flaxman](=)​ EDITOR-IN-CHIEF, COPYBLOGGER MEDIA​ --------------------------------------------------------------- Share with friends, get discounts to The Copyblogger Academy Have friends who'd love our newsletter too? Give them your unique referral link (below) and get MASSIVE discounts to The Copyblogger Academy. 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