Only serious writers have these

Welcome back to Copyblogger! I'm Stefanie, Copyblogger's Editor-in-Chief, and today I'm sharing habits that elevate you from a "hobby" writer to a working writer. --------------------------------------------------------------- Sponsored by Digital Commerce Partners Free for a Limited Time: [Give Us Just 30 Minutes and We’ll Transform How You Sell Online](​ --------------------------------------------------------------- 3 Fundamental Editorial Standards for Any Serious Publication ​ written by Stefanie Flaxman I’m a “go big or go home” kind of gal. And when it comes to content marketing today that translates to “have editorial standards or don’t publish.” If a reader, listener, or viewer begins to like you, but you fail to earn their trust, your hard work will feel like a waste. With the ongoing rise of AI, content editors have an opportunity to stand out. They’re writing professionals who know how to effectively review drafts written by other writers (human or AI). Editors then turn those drafts into content that’s engaging and valuable enough to grow an audience of interested prospects. What are editorial standards? Editorial standards are essentially rules that help you establish and uphold your reputation as a trustworthy resource for your audience. Instead of having an “anything goes” approach to your editorial department, you decide ahead of time what is appropriate or not appropriate for your publication. I’m particularly fond of this other cool part: Editorial standards also give you the freedom to be creative, or straight-up weird, as long as your content is built on a foundation that serves your audience. These could be the winning details a robot could never compete with … So now it’s time to meet the first cousin of content editing. These are the 3Fs of editorial standards you can use to evaluate whether or not a piece of content is a proper reflection of you or your client. 1. Fitness A simple question used to work for a fitness assessment: “Is this information relevant and useful for the audience I serve?” That’s not enough anymore, because there’s no room for “Captain Obvious” content that might have passed that test before. Don’t be afraid to address topics other people in your niche cover. But saying the exact same thing in the exact same way will make you think content marketing doesn’t work. Editorial standards in action Remember the movie Legally Blonde? Peppering your content with some “Elle Woods” shows visitors that you’ll help them in ways your competition won’t. When you’ve crafted a relevant, useful presentation that demonstrates an aspect of your winning difference, it’s fit to publish. --------------------------------------------------------------- Get Your FREE Assessment This experimental offer is free for a limited time ... At Copyblogger, we’ve created hundreds of funnels, generating tens of millions of dollars in sales. Then we thought, “What if we could distill our process down to its essence while retaining its effectiveness — could this work in other markets? Our initial tests tell us it can, but we’re looking to test it in more markets. For free. Answer 10 simple questions, and we’ll map a 3-part content conversion funnel for you. Delivered to you in 7 business days. ​[​Click here to transform how you sell online](. --------------------------------------------------------------- 2. Fact-checking Fact-checking is an editorial standard that helps you always share solid information with your audience. With this step, you review the details that sloppy content creators fail to verify. Here are five of my favorite items to fact-check that elevate the quality of your writing: Hyperlinks. Do all hyperlinks go to the correct sites, and do you want to direct readers to those sites? Spellings. Names of people, businesses, products, locations, and publications should all be double-checked. To add an extra layer of polish to your editorial standards, note the style of spellings. For example, it’s “Copyblogger,” not “CopyBlogger.” Days and dates. Make sure days of the week correspond with dates mentioned. If the text said an event was on Thursday, March 31, 2023, you’d need to look up when the event actually takes place: Thursday or Friday? Because the correct day and date is either going to be Thursday, March 30, 2023 or Friday, March 31, 2023. Start and finish times. If you’re publishing details about an event, check that the start and finish times match the official event information to avoid issuing a correction later. Discount codes. If you provide a discount code for a product in your content, test it on your checkout page. Everyone accidentally publishes mistakes every once in a while, but consistent accuracy brings visitors back to your site. 3. Formatting Formatting may sound boring, but it’s a classic part of print publications that benefits digital publications as well. You’re able to offer a variety of voices through different pieces of content because formatting helps each article look like it belongs to the same publication. It’s a way to tie together perspectives that all serve your target audience. If you have guests on a podcast or video channel, establishing a format for your interview segments is a version of editorial standards. It provides a familiar environment for listeners or viewers. (For instance, Between Two Ferns is instantly memorable.) Content that builds an audience has editorial standards If your blogging and content marketing aren’t getting you the results you’re hoping for (i.e., no one pays attention to your writing), you might like to learn more about editorial standards ... Read on Copyblogger: [3 Fundamental Editorial Standards for Any Serious Publication]()​ Talk with you again soon, ​ ​[Stefanie Flaxman](=)​ EDITOR-IN-CHIEF, COPYBLOGGER MEDIA​ --------------------------------------------------------------- Share with friends, get discounts to The Copyblogger Academy Have friends who'd love our newsletter too? Give them your unique referral link (below) and get MASSIVE discounts to The Copyblogger Academy. [(=) [facebook]( [twitter]( [whatsapp](=) [telegram]() [linkedin]() [email]( PS: You have referred 0 people so far [See how many referrals you have]() ​ ​ This email is sent from Copyblogger Media LLC, 1942 Broadway, Suite 314, Boulder, Colorado 80302 If you would like to stop receiving emails from us you can [Unsubscribe]( Powered by [ConvertKit](=)