Entrepreneurial Writers Don't Sweat It

Welcome back to Copyblogger! Thanks for taking a moment to check in with our community for writers ... I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips to help you transform from an ace writer into a full-fledged content entrepreneur. Scroll on! --------------------------------------------------------------- Sponsored This week's issue is sponsored by ConvertKit. Click here to learn more about the "[30 Days to a Bigger List]()" Challenge. --------------------------------------------------------------- Entrepreneurial Writers Don't Sweat It Feel like everyone's a writer these days? From heartfelt tweets to novella-length Instagram captions, people have a lot to say. It's not just you: Publishing platforms online encourage the human spirit to create and share. Writers abound! But the entrepreneurial spirit is a different beast — a beast comprised of building and growing, not simply posting. Businesses don't compete with everyone who would like to create a business in a certain niche. They compete with the actual businesses in their space. That's why entrepreneurial writers aren't competing with 450 million Twitter users, 1 billion Instagram users, or even the most sophisticated AI-generated content. Entrepreneurial writers only compete with others who write well to grow the audiences that grow their businesses. Writers focused on strategically delivering stories that get people to take action are the writers who provide content marketing and copywriting services to businesses. And writers who sell products craft words that drive purchases. So, is it a world of wannabe, aimless writers? Or is it a world of skilled, focused writers who work with the creative challenges of modern business? It's up to you. --------------------------------------------------------------- Here's How We 10Xed Our Leads with Cold Outreach �€‹ On this episode of The Copyblogger Podcast, Tim Stoddart and Ethan Brooks talk about how the team over at digitalcommerce.com has been able to 10X their leads. They also discuss the different software that has been instrumental in increasing their amount of cold outreach. ​[Click here to listen to the episode](. --------------------------------------------------------------- Sponsored by ConvertKit 30 Days to a Bigger Email List Creating a landing page is the first step. And we want to help make it as simple, beautiful, and fast as possible for you. With our Grow Your Audience Challenge, you’ll get all the tools and resources you need to create a high-converting landing page in no time. Imagine what you could do with a bigger email list. We’re talking about more leads, more subscribers, and more customers. It’s time to take your business up a notch – and that starts with building your audience today. ​[Sign up now for the ConvertKit Grow Your Audience Challenge!]() You won’t regret it. --------------------------------------------------------------- How to Become Self-Employed: 5 Key Moves for New Freelancers ​ In this article, Claire Emerson takes you back to 2016 when she quit her 9-5 job. She had been working in corporate finance at the time. And, as you might imagine, she was bored. Claire was tired of staring miserably at mind-numbing spreadsheets all day and wishing desperately that their systems would crash so she could go home early. She craved a drastic career change. Fast forward to November 2018, and Claire was officially (and gainfully) self-employed. Claire was the happiest, most productive, and most fulfilled she had ever been. But getting from point A (the soul-sucking corporate gig) to point B (working for her mentors with the flexibility and freedom of a freelancer) was no easy task. In the hopes that she can reduce the time it takes for you to find your own “freelancing groove,” these are the things that worked for Claire. ​[Click here to read the article](). --------------------------------------------------------------- Unfortunately, Nothing Sells Itself Whether you're a writer who pitches article ideas or promotes products for their clients, you can't avoid selling. Brilliant work can only "speak for itself" once it's properly positioned. This shouldn't feel like a roadblock. It's one of the creative challenges I mentioned above. Smart content entrepreneurs know that people find great businesses through marketing and advertising. So, your first step is identifying the ideal person who is the perfect fit for what you sell. With copywriting, you speak directly to one person. In order to do that, you need to intimately get to know that prospect. - What problems do they need solved? - What desires do they need fulfilled? - How can you make their lives easier? - What type of language do they use? - What makes them laugh? - What makes them feel inspired? - Who do they turn to when they need to talk with someone? - When are they ready to make a purchase? - Why haven’t other solutions worked? - How can you help them in ways other businesses don’t? If you have outstanding, ethical digital products or services, your target audience should be thrilled to hear about them. Don’t be shy about using proven techniques — such as copywriting — to make sure the right people hear about how you can help them. Word choice is critical here, as you empathize and build a bond with your reader. In order to guide your prospect to the right products or services, you have to use the right words. “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” – David Ogilvy Entrepreneurial writers have to understand why someone might be hesitant to buy and overcome those fears as they guide the prospect to make a decision. Those are the professional writers of today — and the future. Talk with you again soon, ​ ​[Stefanie Flaxman](=)​ EDITOR-IN-CHIEF, COPYBLOGGER MEDIA​ --------------------------------------------------------------- Share with friends, get discounts to The Copyblogger Academy Have friends who'd love our newsletter too? Give them your unique referral link (below) and get MASSIVE discounts to The Copyblogger Academy. 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