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Email Subject Lines: 5 Steps to Better Open Rates

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copyblogger.com

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Fri, Jul 22, 2022 12:37 PM

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Welcome back to Copyblogger! Thanks for taking a moment to check in with our community ... This issu

Welcome back to Copyblogger! Thanks for taking a moment to check in with our community ... This issue is brought to you by Digital Commerce Partners, [content marketing and SEO services]( from Copyblogger. If you have an online course, virtual community, SaaS, or other digital product-based business, we can help you grow. Find out more and contact us for a consultation at [DigitalCommerce.com](. I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find your weekly dose of tips and resources to strengthen your content marketing skills. Scroll on! --------------------------------------------------------------- Email Subject Lines: 5 Steps to Better Open Rates, with 48 Templates Crafting the best email subject lines for sales doesn’t have to be a mysterious or challenging task. You simply have to understand the importance of this little line of text. If your subject line doesn’t compel people to open your email, it doesn’t matter how good your copy or offer is. So, let’s make your subject line just as good, if not better, than the rest of your persuasive writing. Keep reading: [Email Subject Lines: 5 Steps to Better Open Rates, with 48 Templates]( --------------------------------------------------------------- Ali Ladha Used Unique Pricing Strategies to Get More Clients = This week on The Copyblogger Podcast, Tim Stoddart and Ethan Brooks break down the brilliant pricing and acquisition strategy virtual CFO Ali Ladha used to grow his service business. You’ll hear tips and tactics you can apply to your own business, as well as some helpful advice on when/how to hire bookkeepers and fractional CFOs yourself. Listen now: [How Ali Ladha Used Unique Pricing Strategies to Get More Clients](=) --------------------------------------------------------------- Why Is Some Content More Tasty than Others? Let’s compare bland content to plain bread. Plain content bread isn’t going to build a trust sandwich for your business; it’s fairly easy to produce and many other places offer it. Editing and proofreading are the peppercorn-crusted turkey and applewood-smoked bacon you need to layer on top of your plain content bread. With peppercorn-crusted turkey and applewood-smoked bacon (and maybe even some Dijon mustard or horseradish mayonnaise), you’re able to craft an engaging experience for readers — something savory, a little spicy, and more robust than all of the other plain content bread out there. Building an audience is hard work because you have to offer people an experience they don’t get anywhere else. The tasty details that make your content a go-to resource can emerge during the time you take to edit and proofread. Here's an example of how editing played an important role when I wrote the paragraphs above. I originally compared editing and proofreading to “peanut butter and jelly.” A draft was complete with this analogy, but when I reviewed it, “peanut butter and jelly” didn’t contain enough details to support my point. I wanted to communicate a more vivid picture. When you learn to pinpoint portions of your text that you can develop further, you create more precise and potent content. Talk with you again soon, [Stefanie Flaxman]()EDITOR-IN-CHIEF, COPYBLOGGER MEDIA This email is sent from Copyblogger Media LLC, 1942 Broadway, Suite 314, Boulder, Colorado 80302 If you would like to stop receiving emails from us you can [Unsubscribe]( Powered by [ConvertKit](=)

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Email Content Statistics

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Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

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Average in this category

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Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

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Average in this category

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Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

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Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

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Average in this category

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Predicted open rate

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Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

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Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

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Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

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