Guest Posting Best Practices for Serious Writers

Welcome back to The Killer-Poet, for the writer who knows their worth. Looking for content marketing services to help you stand out and grow your audience? This issue is sponsored by [Digital Commerce Partners](=), the content marketing and SEO services wing of Copyblogger. Learn more about how we can take your digital business to the next level at [DigitalCommerce.com](=). I'm Stefanie, Copyblogger's Editor-in-Chief, and below you'll find skill-strengthening resources along with this week's editorial about benefits rather than features in copywriting. Scroll on! --------------------------------------------------------------- Guest Posting Best Practices for Serious Writers [2022] You’ll find that most high-quality sites don’t need more of the same information that their regular writers contribute. Instead, those blogs often look for articles about related topics that demonstrate expertise. In other words: original, useful content expressed through a unique writing voice. But not too unique. Guest posting success is about striking the right balance. Unique writing is only one part of the equation because websites have established editorial standards. You become a guest in their editorial home, and you need to adapt your presentation accordingly to ensure your text and tone matches their typical publishing style. Clear and effective correspondence with a site’s editor is a prerequisite, and your guest post often needs to look quite different from the posts you normally publish. Here are five guest posting best practices to incorporate into your content marketing strategy. Keep reading: [Guest Posting Best Practices for Serious Writers [2022]]() --------------------------------------------------------------- Killer-Poet Extras - [7 Unusual Signs on the Path to a Breakthrough]() - [The Wise Content Marketer’s Guide to Sensible SEO](=) - [Solve 3 Painful Writing Problems with This 5-Step Process](=) --------------------------------------------------------------- Living Proof: Benefits, Not Features More than just an alternative way of saying "real-world example," Living Proof is the name of a haircare brand that makes dry shampoo. Upon watching one of their short video ads for the first time, their benefit-driven tagline immediately caught my attention: Less washing, more compliments. In a 15-second spot, the viewer doesn't need to know about the dry shampoo's ingredients or how it works (the features); they need to know how it's going to help them (the benefits). Living Proof's website has all of the details about the science behind their products, and why they're different from other brands, but those features function as support for the benefits that need to initially hook prospects. You only have a limited amount of time to grab attention, so asking the following questions as you review your copy will help ensure that you're leading with benefits rather than features: What's the final result that your prospect wants? And how does your product or service help them achieve that transformation? Talk with you again soon, Stefanie FlaxmanEDITOR-IN-CHIEF, COPYBLOGGER MEDIA This email is sent from Copyblogger Media LLC, 1942 Broadway, Suite 314, Boulder, Colorado 80302 If you would like to stop receiving emails from us you can [Unsubscribe]( Powered by [ConvertKit](=)