Why People Don't Want the 'Real' You

Welcome back to The Killer-Poet, for the writer who knows their worth. If you have a growing digital business that’s looking for more targeted organic traffic, we have a proven solution for you — Digital Commerce Partners, [Copyblogger’s content marketing agency](=). Book a free consultation today at [DigitalCommerce.com](=) to find out more. I'm Stefanie, Copyblogger's Editor-in-Chief, and I love getting to spend the next couple of minutes with you in your inbox. Below you can browse skill-strengthening resources — and make sure to stick around for the writing tip of the week. :-) Before we get going, check out this great complement to The Killer-Poet. It's called [The Tilt](, an email newsletter that helps content creators become content entrepreneurs from Joe Pullizzi, founder of Content Marketing Institute. [Sign up for free here](. Why People Don’t Want the ‘Real’ You Everywhere you turn these days, you hear about authenticity. They say you’ve got to be real in order to connect with today’s social media savvy audiences and consumers. But it’s not necessarily true. Go out and be “real” when you’re having a bad day, and people will quickly call you out for not reacting in the “right” way. Or, cross a line with your audience that disturbs their expectations of you, and you’ll quickly find that people didn’t want that much of the “real you” after all. And yet, it’s unavoidable — the world of marketing in general, and specifically digital marketing, has heavily gravitated to a greater emphasis on an authentic human voice over canned messages and corporate speak. So, what’s going on with this authenticity stuff? Let's start with a bit of an offbeat example involving “authentic” t-shirts on the way to answering that question. Keep reading: [Why People Don’t Want the ‘Real’ You]() The 5 Things Every (Great) Marketing Story Needs Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories are fundamental to how we communicate as human beings. Tell the right story and you can capture attention, entertain, enlighten, and persuade ... all in the course of just a few minutes. Stories are memorable and shareable — and those are two of the most important aspects of the very best content. We can all agree that stories matter, but how do you tell them? What, specifically, makes for a good marketing story? We’ll start, as every good story does, with the hero ... Here are five critical components, and how they fit into your marketing and your business. Keep reading: [The 5 Things Every (Great) Marketing Story Needs]( --------------------------------------------------------------- Creativity Grab Bag - [7 Steps to Better Professional Relationships](=) - [Killer Email Subject Lines for Sales]() - [3 Content Marketing Don’ts from a Grocery Store Solicitor]() - [Going Back to the Office? Smart Work-from-Home Habits to Keep](=) - [How to Spot Opportunity, Future-Proof Your Income, and Enjoy a “Live Anywhere” Lifestyle]() --------------------------------------------------------------- Is It Writing or Risking? Transferring the thoughts in your mind into a format others can see is a vulnerable act. It's an intimate look at your point of view. No wonder it's easier to write nothing, or nothing of consequence. It's safer. It's safer to be bland. Predictable. Likeable. But are we here to be safe, or are we here to share? To make a difference? To help someone arrive at where they want to be? In order to do that, your message needs to be put into words. Writing is a risk you take responsibility for (like ending a sentence with a preposition). "A ship in harbor is safe, but that is not what ships are built for." – John A. Shedd Talk with you again soon, Stefanie FlaxmanEditor-in-Chief, Copyblogger Media [Check out more Copyblogger articles here]() This email is sent from Copyblogger Media LLC, 1942 Broadway, Suite 314, Boulder, Colorado 80302 If you would like to stop receiving emails from us you can [Unsubscribe]( Powered by [ConvertKit](=)