5 Easy Ways to Open Your Blog Post with a Bang

Welcome back to The Killer-Poet, for the writer who knows their worth. If you have a growing digital business that’s looking for more targeted organic traffic, we have a proven solution for you — Digital Commerce Partners, [Copyblogger’s content marketing agency](=). Book a free consultation today at [DigitalCommerce.com](=) to find out more. I'm Stefanie, Copyblogger's Editor-in-Chief, and I appreciate spending the next couple of minutes with you in your inbox. Below you'll find skill-strengthening resources — and make sure to stick around for the writing tip of the week :-) 5 Easy Ways to Open Your Blog Post with a Bang What’s the second most important part of your blog post after the title? Master copywriter Eugene Schwartz often spent an entire week on the first 50 words of a sales piece — the headline and the opening paragraph. Just imagine how disappointed you’d be after crafting a killer headline for your post, only to lose readers with an opening that failed to carry the momentum. A great headline mixed with a weak opening is like inviting someone into your house, only to slam the door in their face as they approach. So, here are five ways to open your post that will capture the reader’s imagination and pull them deeper into your content. Keep reading: [5 Easy Ways to Open Your Blog Post with a Bang](=) --------------------------------------------------------------- What to Do When Someone Doesn’t Like Your Content Notice that the headline of this article says “when,” not “if.” "Everyone” won’t like your writing, but that’s actually a good thing. If everyone who reads your work has the exact same perspective, you probably aren’t reaching new people regularly. Because when your readership is growing, you’re going to inevitably encounter someone who’s not impressed. Getting “everyone” to like your content isn’t just ego-driven, short-sighted, and unrealistic ... it’s bad marketing. It shows you haven’t yet figured out who you’re trying to attract. Different types of people need to hear different messages. Think of: - Horseback riders and scuba divers - Vegans and carnivores - Farmers and astronomers It’s natural for horseback riders to have no interest in scuba-diving topics, and vice versa. If you wouldn’t expect those distinct groups to have the same preferences and tastes, why would you want or expect “everyone” to like your writing style and/or the subjects you write about? Keep reading: [What to Do When Someone Doesn’t Like Your Content](=) --------------------------------------------------------------- Creativity Grab Bag - [Build an Audience from Scratch in 2021]() - [Is F.E.A.R. Holding You Back?]() - [4 Unexpected Methods for Becoming an Authority on Nearly Any Subject]() - [How to Determine Your Freelance Rates]() - [5 Strange Signs You’re a Good Writer](=) --------------------------------------------------------------- Don't Feel Great about Editing Your Writing? Save Your Tangents What’s not in the opening of your blog post is just as important as what you include. In order to [open your blog post with a bang](=), you need to cut excessive text that lacks value. The problem is, sometimes we personally love sections that contain “excessive text that lacks value.” The trick to overcoming this issue is to recognize when information goes beyond the scope of a particular post. So when you spot a part that needs to go, it doesn’t mean you have to let it go forever. It just doesn’t work for this post. Keep a document with all of the gems you write that aren’t appropriate for the current blog post you’re working on. If you think of cutting them as “saving the ideas for later” rather than “deleting great writing,” it’s a lot easier to make the right choice for your blog post. This place to store your tangents will not only spark your creativity in the future, it’s a quick way to grab your favorite sentences and add them into a blog post where they’ll work — where they’ll actually produce a bang. Talk with you again soon, Stefanie FlaxmanEditor-in-Chief, Copyblogger Media [Check out more Copyblogger articles here]() This email is sent from Copyblogger Media LLC, 1942 Broadway, Suite 314, Boulder, Colorado 80302 If you would like to stop receiving emails from us you can [Unsubscribe]( Powered by [ConvertKit](=)