Taking the Time to Do It Right

Hey there. Tim here with your weekly dose of Copyblogger. This week, the team got together for a monthly Q&A. In this session, [we answered questions about SEO, content strategy, creative writing and more](=). Thanks to all the Copyblogger Pro members who attended and submitted questions. And if you're looking to dive into a great resource for building an audience in 2020 and beyond, check out Brian Clark's [free Next Level 7 course](. It tells you exactly what he's doing to build profitable new startups right now. Highly recommended. Enjoy this week's newsletter! 1. [3 Surprising SEO Hacks for Writers Who Hate SEO](=) Stefanie is keeping secrets from me. She doesn't want me to know that she doesn't find SEO very interesting. But it's okay, because I know Stefanie isn't the only one who finds SEO to be boring and overly technical. But we do know that search traffic is a great way to grow an audience and establish a meaningful brand. What's the solution? How do "non SEO writers" still take advantage of the potential traffic and awareness that inbound search provides? This week, Stefanie writes a straight forward guide to SEO for writers who hate SEO. Since, at first glance, SEO can look like sketchy tricks that fool search engines, it’s a turn-off for many creative writers. However, SEO is an essential part of content marketing because it connects you to your audience. That’s the bottom line. Your audience wants to solve a problem or fulfill a desire. You can solve that problem or fulfill that desire. SEO helps you find each other. I hope you take advantage of these 3 simple hacks and implement them today. I'll try my best to forget about the fact that you are all keeping secrets from me. :) 2. [How to Write Killer Email Subject Lines for Sales]() Have you ever spent hours (or even days) writing the perfect email sales letter, and then felt the wave of disappointment when no one opens it? It is always an emotional let down to put so much time and effort into drafting, editing and publishing the perfect email just to have the email fall flat. It is moments like these that teach us the valuable lesson of subject lines. Copyblogger has always spoken about the importance of the "first impression" and it is for that reason that we published a full length guide about subject lines, open rates and how to convert sales. This article is packed with value! To achieve success with email marketing, there is one aspect you must nail. In fact, without this one aspect, your campaign is guaranteed to flop. It’s your email subject line. If your subject line doesn’t compel people to open your email, it doesn’t matter how good your copy or offer is. Therefore, it’s essential to invest time into learning how to write killer email subject lines. Don't downplay this valuable skill. A good subject line could be the difference between your sales email converting into 6 figures in sales or generating zero dollars in sales. Most people don't spend enough time experimenting or thinking about the perfect subject line. This article will teach you everything you need to know. 3. [The Two Most Important Words in Blogging, Persuasion, and Copywriting]() Imagine … by the end of this classic Copyblogger article, you’ll be a more effective writer, all because you learned two very important words, and the specific reasons why those words are so crucial. Actually, both words can be found in the preceding sentence, along with hints related to their importance. Did you catch them? If not, click that link above, because all will be revealed. 4. [Kayleigh Moore on the Growth Machine Podcast]( Kayleigh Moore is not only a friend of Copyblogger, she's also one of the leading authorities in writing for e-commerce. Recently, she was interviewed by Amanda Natividad on the Growth Machine podcast. In this episode of the Growth Machine Marketing Podcast, there are lots lessons to unpack, such as: - How to ask for (and get!) a seat at the table - Building a personal brand by being authentic and curious - Improving your writing skills by being open to fierce questions from an editor - Hot takes and trends in the e-commerce space — especially in time for Black Friday and Cyber Monday. 5. [Search Engine Land Names Mike King the Search Marketer of the Year](=)= This is definitely exciting news. Mike King is the founder of iPullRank, which is one of the leading content marketing agencies in the country. And Mike is the next guest expert in our next Copyblogger Pro session on The Future of SEO. Mike has been a long time friend of Copyblogger and we're so happy to see him win this prestigious award. Congrats Mike! We can't wait for your presentation next week (now is an excellent time to [join us in Copyblogger Pro](=)). Tim's Take: Taking the Time to Do It Right The world of digital marketing moves fast. As soon as you feel like you have a grip on the latest trends, you read a tweet or an article about "what's on the horizon." This speed has always been something I love about digital marketing. It's high energy and it's exciting. But, the speed can play tricks on us. The speed of the internet can trick us into thinking that we need to be constantly producing, publishing, writing and generating new ideas. But the more we produce, the more we run the risk of "blending in with the crowd." What would happen if we made a choice to take our time and only publish our best work? What if we gave ourselves space to breathe, to think, to properly formulate our ideas and to write content that truly makes an impact? This week, I challenge you to be mindful of your time and of your impact. Before you hit publish, reflect and appreciate the moment. Is this the best you can do? You'll know when it's ready to publish. Don't let the speed of the world pressure you into publishing mediocre work. Tim Stoddart Copyblogger Media [Follow Copyblogger on Twitter](=) P.S. I love hearing from you. Feel free to hit reply and let me know what you think about the newsletter format, or ask a question. This email is sent from Copyblogger Media, 1942 Broadway, Suite 317, Boulder, Colorado 80302 If you would like to stop receiving emails from Copyblogger you can [Unsubscribe]( Powered by [ConvertKit](=)