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The Power of Decisions
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Fri, Oct 23, 2020 07:09 PM
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Hey there. Tim here with your weekly dose of Copyblogger. Yesterday, we finished Day 2 of Darrell's
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Hey there. Tim here with your weekly dose of Copyblogger.
Yesterday, we finished Day 2 of Darrell's masterclass: [Advanced Email Automation and Segmentation Strategies](). I personally learned a lot and it was a great reminder of the opportunities we have now.
Email automation can do a lot of selling for you and enable you to stay focused on your writing, your service, and your business.
The presentation used [ConvertKit](, but the principles apply to all email service providers.
Enjoy the featured content below.
1. [The Structure of Persuasive Copy](
Have you ever stopped to think about your content structure? In the age of the internet, people consume content much differently than they did 50 years ago. It's critical that you format your content in a way that allows people to scan through it without reading every single word.
That presents a problem. How do we create content that is easy to consume but still hooks a reader long enough to persuade them to act? Brian Clark has offered the perfect set of guidelines to find the right balance.
Weâre aware each element of copy is designed to get the first sentence read, and from there keep the reader engaged step by step to the conclusion.
We know to keep things clear, concise, and simple so that our writing communicates with ease.
And we definitely understand the make-or-break importance of an attention-grabbing headline.
So, how do we then structure our content to be persuasive?
Don't pass up this article. The lessons will stay relevant for decades to come.
2. [4 Smart Habits for Better Content Consumption]()
Not all content is created equal.
The ideas, messages, and education we feed ourselves directly impact what we do next. In the same way that an athlete needs to monitor her food diet, a writer needs to monitor her content diet. What goes in your mind affects what comes out of your mind, and ultimately what is put down on the page.
In this article, Stefanie Flaxman breaks down how we can build better habits into our lives to ensure that we only feed ourselves with the best information.
3. [How to Systematize Your Service Business](=)
Service businesses have a problem. They can only scale their business in proportion to the amount of time they can buy.
If they sign new clients, they need to be able to serve those clients, which means they need to hire more employees. If you are doing service work, you can only increase your prices so much before you hit a ceiling.
So, how do you scale a service business such as an agency? How do you free up your time while simultaneously increasing your profits?
That is where Brian Casel comes in.
Check out this week's interview with Brian and discover all of the ways you can remove yourself from the day-to-day, so you can find more time and increase your profits.
4. [Free Twitter Course](=)
Recently, I've been putting some real effort into growing an audience on Twitter. Why?
- I genuinely enjoy the community on Twitter.
- It's a great way to meet people and find guests for my podcast.
- It's been proven to be an effective tool to increase email signups.
Although I would NEVER recommend using Twitter to build your brand (that's what email is for), I do think allocating time and resources toward building a Twitter following is a worthwhile cause.
But where do we start?
I came across and took an enjoyable free course put together by Oliver Cantin. Give it a go and let me know what you think.
5. [How to Add Color and Richness to Your Writing without Making Us Want to Barf]()
Sonia Simone wrote a witty and beautifully articulated article that will teach you how to stand out with your content.
Lively writing is wonderful. Paragraph after paragraph of neon-rainbow unicorn vomit (with glitter) is less wonderful.
Even if you like sparkle (I do), you just need a little. Too much glitter always looks cheap.
So letâs look at how to make your writing colorful and interesting ⦠without making your audience sick to their stomachs.
Tim's Take: The Power of Decisions
I've been working on a small (but meaningful) side project for two years. Throughout this journey, I've constantly found myself changing my mind about the direction in which I want to go. Some days I think I should go this way, other days I tell myself that I want to go in this direction, only to second-guess my actions a week later.
A few weeks ago, I had a conversation with my wife and she said to me, "You already know what you want to do. You're just scared to fail so you won't go all in."
I stood there for a moment with a stupid look on my face, amazed and grateful as always that my wife is there to tell me what I need to hear.
So, I went all in on what I knew in my heart was the right choice all along. Since I made that choice, the success of the project has grown 10X.
It's not so easy to give advice about making decisions, because sometimes we need to stumble and struggle in order to discover what it is we truly want to do. Sometimes the journey of failure is the catalyst that brings us to the moment where we say to ourselves: "You know what? Screw it. I'm going to give it a shot."
But what I can say is, from that moment on, my anxiety and fears about failure have disappeared and I've started enjoying the work in the way I always wanted to.
In my experience, the right choice is always the hard choice. When we finally find the courage to [go all in](=), that's when our work finds success.
Tim Stoddart
Copyblogger Media
[Follow Copyblogger on Twitter](=)
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