[Weekly] Let's Get the Strategy Party Started

Copyblogger Weekly: Your portable guide to building online authority with content marketing [Copyblogger Weekly: Your portable guide to building online authority with content marketing] [Sonia Simone] Let's Get the Strategy Party Started Last week, Brian Clark announced he was going to be joining us regularly this year on the blog. On Monday, Brian actually came back to the blog. (We're very happy.) He offered us a post that outlines three simple steps to crafting a [content marketing strategy that works]. Since “simple” steps aren't necessarily “easy” steps, look for lots more details from Brian in the weeks to come. But this one will get your engine started. I also published our “[Content Excellence][Challenge]” prompts for January. I hope you'll join us on these -- they're two fun (and not too tough) challenges that will make you a better, more creative professional. The prompts will change each month -- and at the end of the year, you'll be 16% taller and 73% better looking. Or, perhaps more realistically, your content will be a lot better. Which is nice as well. Those same prompts are also in [this week's Copyblogger FM episode], so you get to pick your poison. On Tuesday, Jerod Morris proved that [he's definitely losing it] -- and so are you (and me). “It” is our ability to focus. He tried some strong measures to address his problems ... and they're working. Think you'd be able to do the same? On Wednesday, I talked about the dangerous notion that we have to give up being “strategic” in order to be “authentic.” In fact, [you need to be both] ... and if you exclude either one, your content marketing is likely to be a colossal waste of time. Which would suck. I also share 7 rules of thumb for ethical content marketing strategists. They're rather general (rules of thumb tend to be that way), but we'll be talking lots more about these ideas this year. And I use the word “saleshole,” which I've been dying to do in a post for a while now. Life goals. Enjoy this week's goodies, and drop us a comment on the post (or posts) that most resonated with you! Looking forward to reconnecting with you next week ... - Sonia Simone Chief Content Officer, Rainmaker Digital --------------------------------------------------------------- [“Make your ideal prospect view you as the only reasonable choice.” – Brian Clark] [The Simple 3-Step Process for Creating a Winning Content Marketing Strategy] by Brian Clark [Read and Comment] --------------------------------------------------------------- [content excellence challenge, january prompts] [Your 2017 Content Excellence Challenge: The January Prompts] by Sonia Simone [Read and Comment] --------------------------------------------------------------- [“Are you addicted to distractions?” – Jerod Morris] [Why Your Greatest Asset May Be Slowly Eroding (and How You Can Rebuild It)] by Jerod Morris [Read and Comment] --------------------------------------------------------------- [“Strategy without honesty is fraud.” – Sonia Simone] [The One-Two Punch of Authenticity and Strategy] by Sonia Simone [Read and Comment] --------------------------------------------------------------- [The 2017 Content Excellence Challenge: Your January Assignments] [The 2017 Content Excellence Challenge: Your January Assignments] by Sonia Simone [Listen] --------------------------------------------------------------- [How the Editor of ‘Scratch: Writers, Money, and the Art of Making a Living’ Manjula Martin Writes: Part One] [How the Editor of ‘Scratch: Writers, Money, and the Art of Making a Living’ Manjula Martin Writes: Part One] by Kelton Reid [Listen] --------------------------------------------------------------- [The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content] [The ‘Pulp Fiction’ Technique for Engaging and Persuasive Content] by Brian Clark [Listen] --------------------------------------------------------------- [13 Essential Elements to Launching a Membership Site This Year] [13 Essential Elements to Launching a Membership Site This Year] by Sean Jackson [Listen] --------------------------------------------------------------- [Start Your Successful Podcast in 2017, with Jon Nastor] [Start Your Successful Podcast in 2017, with Jon Nastor] by Brian Clark [Listen] --------------------------------------------------------------- [How to Rekindle Your Focus on the Other End of the Headphones] [How to Rekindle Your Focus on the Other End of the Headphones] by Jerod Morris & Jon Nastor [Listen] --------------------------------------------------------------- --------------------------------------------------------------- [Safely unsubscribe from Copyblogger Free Access and Blog Updates] Email subscription powered by the Rainmaker Platform | 1942 Broadway, Suite 314 | Boulder, CO 86709