Is It 2022 or 2020-Too?

ON: Team Alignment for 2022 # Hello ON Readers, Have you seen that meme that reminds us that 2022 is pronounced, twenty-twenty-TOO? As in a repeat of 2020? I am choosing to enter the new year focused on the good things that 2020 (and 2021) brought and what we can pull forward into 2022. [Our team has grown]( over the last few months (Welcome Michelle! Welcome Gini! Welcome (back) Daniel!) and looking to grow by another few team members early in 2022. I suspect that many of you have fresh team members or vacancies you need to fill as well. New team members have given us a chance to re-evaluate our way of doing things. They have challenged (in a good way!) our norm and brought many process improvements and product ideas we didn’t know we needed. We’ve also got a refreshed outlook for goals. Further aligning our team across our business lines and across the miles (we are 100% virtual) continues to be a top priority. One of the main ways we are increasing our focus on team alignment in 2022 is offering greater visibility for all team members on sales and financial outcomes. With greater transparency, each team member sees and feels their contribution and impact throughout the sales process and relationship development of clients. How about you? Are you setting new goals for 2022? I'd love to hear what's on your mind so feel free to [reach out to me any time](mailto:kelly@convinceandconvert.com). Wishing you and your organization a successful new year! # Kelly Santina President Convince & Convert In case you missed it, [check out the latest news]( about our collective with LaneTerralever. ON to Your Marketing Insights and Tips {RESEARCH} [What’s On The Line When Sales and Marketing Are Misaligned?]( Check out Jenna’s top three highlights from our partnered research with Ascend2. We found some amazing sales and marketing alignment stats from our B2B respondents, like: Less than one-third of respondents reported total integration between sales BUT over half of all respondents who reported having totally integrated marketing and sales teams say they are very successful at achieving strategic goals. {VIDEO} [Social Pros Celebrates 500th Episode!]( Social Pros is one of the longest-running marketing podcasts - or any sort of podcasts - in existence. Jay, Anna and Adam celebrated the 500th episode with a live show to end 2021 with a bang. The recording is available as well as the eBook that recalls how much social media has changed over the past decade. {BLOG} [6 Ways to Integrate SEO Across Teams]( We highly regard SEO like so many of you. If you prioritize SEO, you know it goes well beyond your SEO analyst or web developer. Many teams have a role to play in your online success. Kim shows you six key ways to de-silo search integration across your organization. {PANEL DISCUSSION} [Delighted or Disappointed? 2022 Digital Benchmarks]( Learn how top industries like travel and hospitality, financial services, retail, restaurants, consumer products and beyond compare in their digital experiences on January 11 at 11 AM PST / 2 PM EST. Jay Baer, Brian Collery at Adobe, and Jessica Gangemi at Medallia dive into real data based on real user sessions and unveil their curated collection of online must-dos that brands should prioritize immediately in the new year. {PODCAST} [Why “Real-Time Social” Is Too Late for Twinspires]( A trustworthy close-knit team is the key to making fast decisions for social content for Leah Schultz, Senior Director of Brand & Social at TwinSpires Racing, Sports & Casino. Listen as she shares the secrets of TwinSpires’ success with real-time social with strategies including social listening and community management. {WEBINAR} [How to Drive Retail Sales With Text Messaging]( With an open rate of 98% and practically instant interaction, text messaging has the attention of many marketers. Join Convince and Convert’s Jay Baer, Chris Ressa at DLC Management Corp, Logan Wooden at Podium for the 411 of how to save time and boost your bottom line with texting. Don’t miss their tips and tricks for effective messaging on January 13 at 1 PM ET. {PANEL DISCUSSION} [How Marketing and Sales Can Build Stronger Relationships]( Grab a cup of coffee and soak in sales and marketing alignment with Jason Widup, VP of Marketing at Metadata, during this exciting panel discussion. Amy Slater at Palo Alto Networks, Olivier L'Abbé at Metadata.io, and Sydney Sloan at Salesloft share their takes on sales and marketing team partnerships. {RANDOM STUFF ON THE INTERNET} [Immerse Yourself in Nature]( Your next experience is a click away. Take a few minutes to enjoy the majesty that is nature through the lens of these wildlife photographers. [Unsubscribe]( | 645 E. Missouri Avenue #400 • Phoenix, AZ 85012 • United States [View this email in your browser]( [Powered By [SharpSpring, Inc.]](