After All, Perception is Reality

ON: After All, Perception is Reality # Hello ON Readers, “Perception is Reality” As a 20-something finding my way amongst corporate cubicles, my boss at the time shared this pearl of wisdom, and the sentiment stuck with me. This month we’re talking about Reputation Management on the Convince & Convert channels. As the team and I share our own gems, remember that “Perception is Reality” is a hard and fast rule for how your audiences and stakeholders feel about your brand. Reputation management is the mirror held up to reflect public sentiment and perception back upon the brand. These days it gets caught by gatekeepers, those on the front lines of social listening and audience engagement initiatives. It’s admittedly difficult to triage or elevate public perception in a way that leaders take notice. After all, when their perception is 180° different, what is the motivation to listen to general social chatter? Except, it matters. Our team has a ton of experience here. We’ve led efforts for audience engagement at brands like Disney Parks and the PGA TOUR, and helped clients like AARP and Arizona Public Services get a handle on it too. One of us literally [wrote the book]( on managing ratings and reviews. Check out the links we have curated on this today and catch the C&C Blog all of November for more from our team on Reputation Management. And of course, I’d love to [hear what you think](. # Lauren Content & Analytics Convince & Convert ON to Your Marketing Insights and Tips {GUIDE} [Online Reviews and Ratings 101: A 5-Step Guide to Improving Your Online Reputation]( Like it or not, what online reviews and ratings say about your brand sets the tone for the online perception of your brand. This guide from Reputation.com includes tactics for maximizing your online reputation with a complete overview of reputation management. {SURVEY} [Fill out this Audience Audit survey for a chance to win $500.]( Content Marketing Institute is working in partnership with Audience Audit and the Agency Management Institute (AMI) to conduct a new Agency Audit Survey. If you haven’t taken the survey, fill it out by November 30th for a chance to win a $500 Visa Cash Card or a $500 charity donation in your name. {BLOG} [Tis the Season to Double Down on Social Customer Care]( Holiday shopping is in full swing with customers starting early to avoid supply chain issues. The extra stress of life in a pandemic, with the additional challenges of holiday stress means employee burnout is a real threat. Mary Nice from our C&C Consulting team has tips on preparing your social care team for the long holiday haul. {WEBINAR} [SMS Marketing 101: How to Get Started Using the Most Effective Marketing Channel]( What marketing channel has a 98% open rate? The answer may surprise you. Watch C&C Founder Jay Baer, President of Dealer Synergy Sean Bradley, and Podium’s VP of Automotive Steve Garcia in this entertaining webinar on November 10th to learn more about how to use text messaging to its full potential. {PODCAST} [How Auntie Anne’s Pretzels Is Taking Social by Storm]( Leading social media for one brand is a challenge. Leading social media while also educating and supporting an entire group of franchisee owners is not for the faint of heart. (I can relate from my days at the PGA TOUR.) But Bari Rosenstein from Auntie Anne’s Pretzels makes it sound easy. Take a listen, but sorry, smells are not included. {BLOG} [Is Your Business Ready for Holiday Season Ratings and Reviews?]( Customer experience may be particularly troublesome this year because of supply chain and shipping uncertainties. This experience may lead customers to take out their frustrations in your ratings and reviews section. Click to learn more from C&C team member Daniel Lemin on how to manage this unique set of challenges. {PODCAST} [How Visit California Jumped into TikTok]( For those of us considering jumping into TikTok in the new year, but need a game plan to follow, listen up. Our friend Gwynne Span from Visit California gives the 411 on how to create a TikTok strategy from scratch and how to bring partners and influencers along for the ride. {RANDOM STUFF ON THE INTERNET} [I Miss My Cafe]( Want a fun way to make your audiences sing? Audio content continues to evolve and I am here for it. If you’re missing the sounds and playlists of the local coffee shop you used to work from, look no further than I Miss My Cafe. I have my rainy day and drink prep dialed all the way up, with a touch of fireplace and barista chat in the background. If only it delivered fresh refills... P.S. If coffee isn’t your thing, but the [local happy hour spot]( is, they’ve got you covered too. Cheers! [Unsubscribe]( | 645 E. Missouri Avenue #400 • Phoenix, AZ 85012 • United States [Powered By [SharpSpring, Inc.]](