how to create a content marketing strategy in 7 steps [template]

# When is the last time you updated your content marketing strategy? With so many changes in the world, it’s important to keep your strategy and plan up-to-date. This week, we are revisiting our proven, 7-step content marketing framework to help you give your strategy the refresh it (probably) needs. Dive in now and grab our downloadable template to help guide your content marketing strategy for the rest of the year: [How to Create a Content Marketing Strategy in 7 Steps (Plus a Free Template)]( Also worth your time this week: {SOCIAL PROS} [How Social Media Powers the Sam's Club Brand]( In part 2 of our Sam's Club Social Media Deep Dive, find out why Sam's Club takes a social-first approach, how their social media team collaborates with other departments, and much more. {RESEARCH} [Podcast Statistics for 2021: Charts & Data]( Did you know weekly podcast listeners tune in to an average of 8 podcasts a week? Wow. See this stat plus a dozen more in my new recap of Edison Research and Triton Digital's annual Infinite Dial Report. {TIPS} [15 Ways to End Your Next Blog Post]( Love these 15 tips for maximizing the conclusions of blog posts. We're going to put these tips into action here over at C&C. {STATS} [Nearly Half of TikTokers Are Buying Stuff From Brands They See on the Platform]( Some incredible TikTok stats in this AdAge article. (Nice find, Corynn Myers.) {TIPS} [Subscriber Needs Your Preference Center Should Address]( Useful tips on creating or updating your email preference center over on the Oracle marketing blog. {BOOK} [Find Your Read Thread and Make Your Ideas Irresistible]( My good friend Tamsen Webster's latest book is now available for pre-order. In the book, she shares the exact step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more. Once you master this process, you'll be able to guide your audience through the maze of ideas and options. Pre-order your copy now. Sponsors We Love 💘 [Join Me May 19th, and Let's Break Some Sh!t]( 🔨 My latest event is Break Sh!t, which I'm producing with my friends at Terminus. It's FREE on May 19.10 speakers. 1 Sasquatch. $10,000 prize to charity for best speaker. All about how to do marketing better. Andrew Davis opens the show on 5/19. RSVP to this free event today, please! [Get Your FREE Virtual Pass Now >]( [How to Use Consumer Conversations to Adapt to Post-Pandemic World]( In just 9 minutes, I'll show you the latest research on consumer listening to help accelerate growth in 2021+. See how companies are using intelligence from consumer conversations to adapt to these unique times. Plus, you'll find out the five key takeaways from Talkwalker's State of Conversation 2021 report, based on the answers of 1000+ survey respondents, 50+ expert quotes, and social listening research — all in 9 minutes. [Get Instant Access Now >]( Random Internet Stuff I Found 👇 Good news! Prancer, the "Haunted Victorian Child" trapped in a Chihuahua's body, has been adopted and found a loving home in Connecticut. It wasn't easy. His foster mom tried to find him a home for nearly 6 months. No one was interested until she finally wrote a brutally honest Facebook post that highlighted his shortcomings. The copywriting is incredible! [See the whole story over at NPR now](. Thanks as always for your trust and your time, Jay -- Jay Baer Founder, [Convince & Convert]( and New York Times best-selling author of Talk Triggers [Jay Baer Headshot](#) Thank You to Our Tier One Partners👏 885 S. College Mall Road, #376 • Bloomington, IN 47401 • United States • [Click here]( to unsubscribe. [Powered By [SharpSpring, Inc.]](