Is social media still a force for good?

#  Social media has become a huge part of our everyday lives. While there are many benefits, social media’s dark side is hard to ignore. What does that mean for social media today? Can it still be a force for good? And how can we, as social professionals, ensure we’re bringing positivity to the discussion? This week on Social Pros, I chat with Caleb Gardner, Founder and Managing Partner of 18 Coffees. Caleb has seen it all during his long career in social — he’s seen social help create real change in the world but also witnessed the “darkest corners of the internet.” This is a fascinating episode you don’t want to miss! Dive in now: [Is Social Media Still a Force For Good In The World?]( Also worth your time this week: {HOW-TO} [Go Beyond Ego Bait and Create Roundups That Resonate]( Oh, the dreaded roundup post. Aaron Agius shares how to go beyond the "ego-bait" and create an effective roundup that tells a story backed by data. {TIPS} [The 5 Features You Should Be Using In Your Email Marketing App]( Are you making the most of your email marketing investment? {CLUBHOUSE} [Social Pros Podcast After Party: Clubhouse for Brands]( Join me on Clubhouse Monday, March 1 at 10am ET for our first ever Social Pros Afterparty with special guest Brian Fanzo! We'll chat about how brands can use Clubhouse. It's going to be a blast! {TIPS} [Instagram Reels Strategy: What Marketers Need to Know]( Mike Stelzner breaks down how to set your Instagram Reels strategy on the right path. Send this one to your social media team. {HOW-TO} [Video for Sales Emails: How to Use Video to Book More Meetings]( I'm 50% more likely to respond to a sales email if it includes a personalized video. I bet you're the same. Here's how your sales team can use video to book more meetings. {TIPS} [Why You Should Think Twice Before Writing 'Thank You' at the End of Business Emails]( Here's what you should do instead. {EXAMPLES} [5 B2B Content Marketing Examples You Can Copy]( Excellent content inspiration from our director of strategy, Zontee Hou. {HOW-TO} [How to Monetize Your Expertise]( We're all an expert in something. C&C blog contributor Ann Smarty breaks down how to turn that expertise into revenue. Sponsors We Love 💘 [Virtual Events: Need Your Thoughts]( We're working on some very interesting new research on what marketers want from events, and I really need your help. Could you please take just a few minutes and tell me what you think? If you participate (please do), you could with the ultimate virtual events package, including 4k webcam, ring light, and a sweet microphone. We're also giving away Amazon gift cards. [Participate in the Survey Now >Â]( [Instagram for B2B Marketing [Course]]( My good friend, Jenn Herman, has just announced the launch of her new course “Instagram for B2B”! If you are a B2B marketer, this is a great opportunity for you to learn all the best practices for Instagram marketing - specifically as it relates to the unique ways B2B brands need to approach marketing on a visual platform. I have known Jenn for years and have seen her speak at many conferences and be interviewed on countless podcasts. She is one of the world’s leading experts on Instagram marketing, and I know that this course will cover everything you need to master Instagram marketing as a B2B professional! [Sign Up for the Course Now >]( Random Internet Stuff I Found 👇 The weather across the United States has been bonkers. A few of our team members lost power (Lauren in Oregon and Jenny in Austin), and a few others in New York City keep getting hit by blizzards. It's easy to get frustrated by things beyond our control, so I appreciate how this man in New Jersey took advantage of the never-ending snow to [build this INCREDIBLE snow sculpture of The Lincoln Memorial](. It's way more impressive than any snowman I've ever built. Thanks as always for your trust and your time, Jay -- Jay Baer Founder, [Convince & Convert]( and New York Times best-selling author of Talk Triggers [Jay Baer Headshot](#) 885 S. College Mall Road, #376 • Bloomington, IN 47401 • United States • [Click here]( to unsubscribe.