our top 10 articles of 2020 (and what we can learn from them)

#  2020. What a year. Before we close this chapter, let's revisit our most popular articles published in 2020, including lessons learned that you can apply to your own content marketing. Dive in now: [Top 10 Marketing Articles of 2020 (and What We Can Learn From Them)]( Also worth your time this week: {SOCIAL PROS} [A Year In Review]( How has the social media industry changed in 2020? Let’s discuss as we take a look back at episodes of Social Pros from this year. {HISTORY} [An Oral History of the World’s Biggest Coupon]( At every Convince & Convert in-person meeting (pre-COVID, and hopefully back again one day), Kim Corak from our Biz Dev team brings a massive stash of Bed Bath & Beyond coupons for one lucky attendee. How did these coupons come into existence? This fascinating NYT piece explains. {TIPS} [9 Video Storytelling Tips to Engage Your Audience]( Useful advice to apply to your 2021 video content strategy. {DATA} [2020: A Year in Charts and Data]( Chartr picked 25 of the 277 charts they published this year and put them together to tell the story of 2020. Love it. {TIPS} [5 Reasons to Use accessiBe to Make Your Website Accessible]( Here's how to make your site accessible within 48 hours (included it in last week's newsletter, but want to make sure everyone sees it—super important). {HOW-TO} [How to Use an Email Sequence to Turn Prospects Into Customers]( Simple tips to nurture your new leads to revenue. (We help many of our clients with email nurture strategies. Perhaps we can help you.) {WORKSHOP} [Improve the Effectiveness of Your Content by Mastering Storytelling]( We've been fielding tons of inquiries about our brand-new virtual workshop, The Science of Story, with our in-house storytelling expert, Kristina "KP" Paider. So excited to introduce it to you. Check it out. Sponsors We Love 💘 [Where Your Website Needs to Improve, Says Data from 4.1 Billion Sessions]( I just presented a fantastic webinar on digital experience optimization with my friends at Decibel! The recording is now available — watch now as we reveal highlights from brand-new research on 4.1 BILLION user sessions. Find out exactly where you need to focus your efforts in your own digital experience optimization quest. [Get Instant Access to the Webinar Now >]( Random Internet Stuff I Found My wife loves the holidays. In fact, for 11 months of the year, our basement looks like the storage room of your local Pottery Barn, just as they're getting Christmas deliveries. So this [2020 Hater’s Guide To The Williams-Sonoma Catalog]( made me seriously laugh out loud. The writing is excellent too. Thanks as always for your trust and your time, Jay -- Jay Baer Founder, [Convince & Convert]( and New York Times best-selling author of Talk Triggers P.S. I'm heading to my lake house to work and recharge for the next month. If I don't connect with you before the holidays, I wish you and your family a healthy and peaceful New Year. Feel free to reply with your holiday plans and tell me if you made it this far. Let's stay in touch (and please stay healthy, too). [Jay Baer Headshot](#) 885 S. College Mall Road, #376 • Bloomington, IN 47401 • United States • [Click here]( to unsubscribe.