The where, when, and how of contextual marketing

[DEFINITIVE] The Definitive Guide to Contextual MarketingHigh grade digital marketing guidance, topically sorted, and curated to the max [View This Email in Your Browser] Friday | Contextual Marketing [A Guide to Contextual Marketing] How do you get the right content to the right person at the right time? This [article] goes over the basics of contextual marketing, showing you how to put your research into action. [Exclusive Interview with Jeff Rohrs, CMO of Yext] This [podcast interview] with Jeff Rohrs, CMO of digital global location management leader Yext, looks at how to start “connecting people in the real world to contextually relevant information.” Take a listen to learn how getting the context right can drive real world engagement. [The Contextual Marketing Imperative: Rethinking Your Personalization Strategy] While marketers have gotten better than ever at bombarding customers with messaging, the real challenge is personalization. This [SlideShare] looks at how to use contextual marketing to rely on individualization, rather than segmentation. We love our sponsors. You'll love them too. The Stressed Marketer's Guide to Lead Generation with Social Media Download [Formstack] and Jay Baer's interactive e-book to learn how to turn social media interactions into measurable leads. Bust the Common Myths of Marketing Automation [Oracle] Marketing Cloud sheds light on the reality of the marketing technology journey by addressing these misconceptions. Get in on Social Media Marketing World 2017 and Save $500 Join 4,000 fellow marketers at the mega-conference designed to inspire and empower you with social media marketing ideas—brought to you by Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies and enjoy extensive networking opportunities in San Diego, California. This is an amazing opportunity for you to connect face-to-face with the top social media marketing experts while breaking bread with like-minded peers from around the globe. Join us at Social Media Marketing World 2017 in San Diego on March 22, 23 and 24, 2017. Get your ticket today and save $500. [Get Your Ticket Now] Looking for something we've already covered? [VIEW ARCHIVES] Get the Definitive content you want. [YOU CHOOSE] [Convince & Convert Media] © 2016 Convince & Convert, LLC. All Rights Reserved. Thanks for your interest in Convince & Convert. 4463 Forest Hill Drive, Bloomington, Indiana 47401 [Unsubscribe] | [Update Subscription Preferences]