how Marriott Vacations creates authentic social media content

# With over 60+ worldwide locations, how can a brand like Marriott Vacations Worldwide create authentic, engaging social media content for each location? Find out on this week’s episode of Social Pros, as I chat with Ovi Vitas, EVP, Chief Brand & Digital Officer of Marriott Vacations Worldwide. Ovi reveals how they have created an authentic voice on social with help from people who have been crowned ‘Social Champion’ at each of their 60+ locations. Dive in now: [How to Decentralize Social Media Execution to Add Authenticity]( Also worth your time this week: {TRENDS} [Social Media 2020: The Top Features, Formats and Trends to Get Familiar with This Year]( What are the latest social media platform features and trends for 2020? Taylor Peterson reveals in this comprehensive article over at MarketingLand. {HOW TO} [How to Make Your Google Mobile Search Results More Clickable]( Every publisher strives to build organic search traffic. While higher rankings are the most obvious way to increase traffic, another valuable method is usually neglected – making your mobile search results more clickable in Google. Here's how to make that happen. {GUIDE} [The 2020 Keyword Research Guide for SEO]( Is keyword research a part of your content planning process? It should be. Check out this updated guide from SEMRush on how to get started. Very useful! {TIPS} [11 Things You Must Know About B2B Influencer Marketing]( While B2C influencer marketing gets all the buzz, influencer marketing is even more important for B2B than B2C. Here's how to find, educate and motivate B2B influencers. {STANDING OVATION} [How to Use Story Details that Delight the Audience]( On this week's episode of Standing Ovation, I chat with hall-of-fame speaker Shep Hyken. Shep is a whirlwind of energy and enthusiasm, and, in this eye-opening conversation, you’ll learn Shep’s genius tactic for testing out new content, the importance of specificity – and the need to say less, Shep’s take on the infamous ‘slides or no slides’ question and more. Pull up a seat and join Shep and me at the Standing Ovation table now. {HOW TO} [How to Make Your Website Accessible for All]( Have you ever realized that a fifth of your target audience may have a disability preventing them from using your site effectively? C&C contributor Ann Smarty shares 6 simple steps for increasing conversions and making your website disability-friendly. Sponsors We Love [I Want to See You in March at #SMMW in San Diego]( Imagine this: a conference that offers outstanding content infused with a truly social experience. In a few words, that explains Social Media Marketing World 2020. I want to see you there March 1 - March 3 in beautiful San Diego, CA. 🌴 I'm speaking alongside other experts including David Meerman Scott, Mark Schaefer, Marcus Sheridan and many more. Let me know if you signed up, and we can schedule some time to meet up. [Reserve Your Spot Now >]( [How to Use Video at Every Stage of the Sales Cycle]( This week, I'm thrilled to introduce you to Vidyard, one of our favorite technology platforms here at Convince & Convert. Vidyard is an all-in-one video platform for business and marketing. For business, it enables you to quickly and easily share videos with your team. For marketing, it helps you capture the attention of buyers with interactive CTAs and personalization. See how it all works in this video walkthrough with Tyler Lessard, VP Marketing at Vidyard, and me. I’m a big fan of the video platform and the brilliant team behind it, and I think you will be too. [Watch this Episode of Marketing Marvels Now >]( Random Internet Stuff I Found 👇 I recently returned from an incredible week with our Convince & Convert team at our annual planning retreat in Orlando. We wanted to really maximize the kitschy, touristy experience in Orlando, so we went to Medieval Times one evening (and yes, our knight won!). The day after we returned, SNL featured a [hilarious skit with guest host Adam Driver as a performer at the Medieval Times in New Jersey](. Amazing timing, hysterical sketch! Thanks as always for your trust and your time, Jay -- Jay Baer Founder, Convince & Convert, and New York Times best-selling author of Talk Triggers # 885 S. College Mall Road, #376 • Bloomington, IN 47401 • United States • [Click here]( to unsubscribe.