in search of stories (about stories)

In addition to running Convince & Convert, I am a professional speaker and give many presentations each year on marketing and customer experience. I’m even in the professional speaking Hall of Fame (alas, no bronze bust included). As a speaker, I have discovered that one of the elements that differentiate a good on-stage performance from a great one is the stories: how relevant are they to that audience, and how richly are they told. Why are some stories better than others, and why are some storytellers better as well? This week, I launched STANDING OVATION to find out. Where Professional Speakers Tell the Stories of Their Stories Each episode of my new podcast, [Standing Ovation]( works like this: I introduce the episode, and then the audience listens to an actual signature story, told on-stage by a professional speaker. When the story concludes, I interview that speaker about how the story was found, developed, polished, and perfected. The tagline of the show is “where professional speakers tell the stories of their stories” because it is precisely that: a deep and detailed discussion about the professional speaking, and the art of storytelling within. I learn something new about the art of speaking in every episode. I can truthfully state that I am a demonstrably better speaker just by recording the first few episodes of Standing Ovation, and I am THRILLED to bring this show to you. The guests on the program are leading lights among professional speakers. If you are a speaker, hire speakers, would like to be a speaker, or want to become a better communicator and storyteller, this is the podcast for you. Find all episodes of [Standing Ovation here]( or wherever you get podcasts. And Speaking of Audio ... If you have Amazon Alexa or Google Assistant devices, enable the “Holiday Hit History” skill/app for a special surprise from all of us at Convince & Convert! Go to [HolidayHitHistory.com]( if you need instructions. Thanks as always for your trust and your time, Jay -- Jay Baer founder, Convince & Convert and co-author of Talk Triggers # 885 S. College Mall Road, #376 • Bloomington, IN 47401 • United States • [Click here]( to unsubscribe.