what you need to know about Google's biggest update in 5 years

# Google just announced what they called the most important update in five years. What is BERT and how will it impact your content and SEO? My friend Chris Penn has the best explanation about this update. A must-read! [What Marketers Need to Know About Google's Biggest Update in 5 Years]( Also worth your time this week: {GUIDE} [How to Create a Winning Content Marketing Strategy in 7 Steps {plus a free template}]( One of the questions we get asked most often at Convince & Convert is how to create an effective content marketing strategy and plan. Some people assume we’re holding onto special tricks, but the truth is there are no secrets to creating a content marketing strategy. Instead, we use our proven, 7-step framework as a guide, plus add plenty of meaningful time and effort (usually about 60 days or so for us). Bookmark this one. {SOCIAL PROS} [The Power of Social Media for Professional Services]( That might not come as a surprise, but sharing knowledge on a global platform can open you up to new clients and new opportunities. This week on Social Pros, Adam Brown and I chat with trial attorney and social media whiz Mitch Jackson about how he used his courtroom communication skills to take social media by storm. {RESEARCH} [2020 B2B Content Marketing Research]( CMI just released their annual report on B2B content marketing. Did you get your copy yet? {TIPS} [The 7 Key Principles of B2B Word of Mouth Marketing]( Word of mouth just may be the most important element of B2B success, but scant attention is actually paid to it. Here are 7 key principles of B2B word of mouth marketing. {RESEARCH} [What You Need to Know About Data-Driven Personalization for 2020]( C&C contributor Todd Lebo shares key findings from his latest research on data-driven personalization. Very useful as you plan your 2020 marketing. Sponsors We Love ❤️ [This Is the Best Event on Video Marketing You Can Attend]( I want to see you next month at Fast Forward ‘19, Vidyard's annual video summit. With 12 sessions from leading experts, you'll learn how to leverage video across your business, from planning a full-funnel video marketing strategy to enhancing the value of your video content—Fast Forward has something for everyone! [Sign Up for This 100% Virtual Event Now]( [How to Connect the Online and Offline Experience in Local Business]( If your business has brick-and-mortar locations or you serve a local market mainly, you have to get your hands on this new eBook from our friends at Podium, Competing in a Convenience Economy: How to Connect the Online and Offline Experience in Local Business. You'll learn how to be at the top in search, leverage two-way messaging to your advantage and convert website visitors into customers. [Get Your Free Copy Now]( Random Internet Stuff I Found 👇 Yes, you can now do [outdoor yoga with lemurs at a hotel in England](. The Armathwaite Hall Hotel and Spa in Keswick, England, is now offering “[lemoga]( also known as doing yoga outdoors with lemurs. While I'm not into yoga, I think this is a brilliant talk trigger! Would you sign up? Thanks as always for your trust and your time, Jay -- Jay Baer Founder, Convince & Convert, and New York Times best-selling author of Talk Triggers P.S. Quick heads up — we are running some email tests to optimize our newsletter, so you may receive our next few newsletters on a day other than Sunday. Hope you don't mind the temporary email schedule change! # 885 S. College Mall Road, #376 • Bloomington, IN 47401 • United States • [Click here]( to unsubscribe.