how dark social is impacting your brand

# DMs, chatbots, messaging apps and more. All of this is in the realm of “dark social”, and, as more and more customers opt for these interaction points rather than public social media, the impacts on what you need for software and personnel will be significant. Read our primer: [How Dark Social Is Impacting Your Brand]( from Liesa Opitz. Also worth your time this week: {SOCIAL PROS} [How This Airline Became the Best in the World at Social Media]( Greg Hounslow, Emerging Media Manager at WestJet, joins the Social Pros Podcast this week to chat about how the airline become the number one brand on social in the airline industry. {HOW-TO} [A Beginner’s Guide to Using WhatsApp for Business]( Speaking of "dark social", here’s a handy primer on what may be 2020’s #1 social platform for growth in the United States. Nice work by WeRSM. {RESEARCH} [Customer Experience is Still Underprioritized (new research proves it)]( I break down a new study from Yelp that shows a surprising correlation between “customer service” expectations and reviews. {RESOURCES} [10 Indispensable Marketing and Social Media Graders/Scorers]( Great roundup from Buffer on all the nifty, automated diagnostic tools out there. As always, use these with a hefty grain of salt. {CONEX} [What Podcasters Want From Podcasting]( Over on the CONEX show, Randy and Anna did a “Pardon the Marketing” rundown, covering the present/future of business podcasts and whether/how you should get involved in your own company. {EVENT} [Island Writers Retreat]( Story specialist Kristina Paider was a vital creative consultant on my last two books. And now, she can help YOU if you’re looking to write something outstanding. Island Writers Retreat is in October, and it’s going to be AMAZING. 12 spots left. Save $700 with code AMIGOdeJAY. If you’ve wanted to get your book, screenplay, manifesto, treatise finished but couldn’t….this is your chance. Sponsors We Love ❤️ [5 Big Truths Social Data Can Uncover for PR Pros]( Join me this Wednesday at 2 pm ET, and, in just 9 minutes, I will show you 5 specific use cases where PR pros can use social media data to find insights, discover opportunity and outflank competitors. Can't make it live? No worries. Sign up anyway, and I'll send you a link to the recording. [Reserve your space now](. [Get the Latest Social Media & Digital Marketing News]( The success of your next campaign hinges on your knowledge of the current marketing landscape. Does YouTube work for B2B marketing? Is programmatic still viable? Are Redditors more likely to be ad-skeptical? Each day, SmartBrief on Social Business brings you only the most relevant digital marketing news, so you never have to ask those questions. [Activate your subscription today — FREE](. Random Internet Stuff I Found 👇 If you are of a certain age, you no doubt recall the viral (for their time) Bud Light ads “Real Men of Genius.” Primarily on the radio, this series of tongue-firmly-in-cheek spots celebrated the mundane with great copywriting and voiceover. THEY. ARE. BACK. ON. YOUTUBE. They are all amazing, but many of you will especially like “[Internet Heroes of Genius: Corporate Social Media Manager](. Thanks as always for your trust and your time, Jay -- Jay Baer Founder, Convince & Convert, and New York Times best-selling author of Talk Triggers # 885 S. College Mall Road, #376 • Bloomington, IN 47401 • United States • [Click here]( to unsubscribe.