why the time is now for voice content

# I’ve been in digital marketing since 1993, and I've seen this movie before. It's been called so many different things since then. "Website". "Email". "Mobile app". "SEO & SEM". "Social media". Get ready, voice is next, and it’s now. B2B and B2C consumers LOVE it. The train is accelerating. It’s time to jump on board. More on this in my [brand-new article]( [Why the Time Is Now for Voice-Activated Content]( Also worth your time this week: {HOW-TO} [How to Assess Your Content Performance: 5 Tools You Haven’t Tried]( “Yeah, but is it WORKING?” This is a familiar question to content marketers, and, this week, Ann Smarty delivers some new ways to come up with an answer in her article, "[How to Assess Your Content Performance]( {RESEARCH} [The 25 Best University Websites of 2019]( Our new analysis of the best websites and key trends in higher education. Lots of lessons here about website effectiveness, even if you’re not a university. {RESEARCH} [2019 Trust Barometer: In Brands We Trust?]( The new edition of the annual report from Edelman about trust in business, governments, media and beyond. Worth a read, especially the section about influencers and the impact of peer recommendations. {PLAYLIST} [Top Marketing Podcasts That Will Make You Smarter]( Great roundup from Lisa Jenkins over at Social Media Examiner, and not just because our own Social Pros podcast is ranked #1 (thanks!). {SOCIAL PROS} [How to Use Bid Data and Personalization to Dominate Online Commerce]( Speaking of Social Pros, Adam and I interviewed Oz Etzioni of Clinch this week, whose system for hyper-relevant ad creation at scale will BLOW YOUR MIND. If you’re involved in social and digital ad spend, listen to this one: it shows the future. {CONEX} [Is Your Brand Guilty of These Annoying Marketing Tactics?]( Over on the CONEX show, Randy and Anna did a “Pardon the Marketing” rundown, covering the stuff marketers do that they hate the most. Hilarious … and sadly accurate. Sponsors We Love [4 Ways to Catapult Your Content Marketing Calendar]( I teamed up with our friends at Airtable (love them) for a special broadcast (it's only about NINE minute long, so you can definitely tune in) called, "4 Ways to Catapult Your Content Calendar". In this time-efficient but packed-with-info session, I'll talk about why you should stop random acts of content, how to think like a TV network, best ways to atomize your content and how to adopt a living, organic, content calendar. [Sign up now]( to join us June 25 at 1pm ET. If you can't make that time, [sign up anyway]( and we'll send you a link to the recording. Random Internet Stuff I Found I have a cat. More accurately said, my wife has a cat. However, I willingly watched an incredible documentary on a plane recently: [CatWalk: Tales From the Cat Show Circuit](. Amazing. Available on Netflix. It’s like Best in Show, but cats, and real. In the same spirit, I present to you this week [100 Cat Tweets to Crack You Up](. Purrrfect (#7 is the best). Thanks as always for your trust and your time, Jay -- Jay Baer Founder, Convince & Convert, and New York Times best-selling author of Talk Triggers # 4463 Forest Hill Drive • Bloomington, IN 47401 • United States • [Click here]( to unsubscribe.