for you: advanced marketing personalization secrets 🤫

Personalization = relevancy, and relevancy is the killer app. I loved the detail and examples in the piece this week from Ann Smarty on Convince & Convert: [What Advanced Marketing Personalization Is and How to Use It](. Must-read. Also this week: {STRATEGY} [Your Ultimate Guide to Productive and Informed Content Marketing Planning]( ✍️ Speaking of Ann Smarty (she is sooo good), she also wrote this terrific guide over at BuzzSumo on how to be smart about your content strategy. Good one! {EXPERIMENT} [Does “Link in Bio” Work on Instagram?]( 📱 Awesome analysis by AgoraPulse, who put to the test the thesis that inserting “link in bio” in your Instagram posts will actually yield website traffic. Does it? {HOW-TO} [7 Best Practices to Create the Perfect SEO Report]( 🏆 Bravo, Britney Muller! I’ve seen a lot of bad reports in my nearly 30 years in marketing, and some of the worst have been SEO reports. Great advice here for anyone tracking their search engine success. {TALK TRIGGERS} [The Best T-Shirt Giveaway of All Time]( 👕 One of my favorite B2B customer experience and word-of-mouth case studies EVER. Also, this is an episode where I do characters and voices! {SOCIAL PROS} [How Qualcomm Grew a Thriving Influencer Marketing Program From Scratch]( 🌱 Jessica Jensen from Qualcomm joined Adam Brown and me this week on the podcast and talked in-depth about how her giant (and nerdy) company effectively uses social media and influencers to spread the word. {CONEX} [What We Love (*and Hate) in Event Marketing]( 💞 In this special edition of the show, Anna Hrach and Randy Frisch talk about the state of marketing-conference marketing, speaker lineups and more. Honesty x 100! {BOOK} [The Customer Journey: How an Owned Audience Can Transform Your Business]( 📙 Buy this for anyone who needs a broad primer on the state of digital marketing. Amazing layout (full color) + charts and graphs. My friends at Vertical Measures (led by Arnie Kuenn) recently published a comprehensive starter guide to modern digital marketing. It’s easy to use, practical (lots of worksheets) and beautifully done. AND CHECK THIS OUT: You can download it for free on their website! SPONSORS WE LOVE 💖 [The 4 Reasons Marketing Automation Is a Must for Agencies]( 🤖 implementing marketing automation here at Convince & Convert, and, if you're an agency, you should too. Join me May 21st for a fast and fun webinar with my friends at SharpSpring, and we will discuss how you can grow your agency's business and save money with marketing automation. Can't attend live? Sign up anyway, and we'll send you a link to the recording. [Register now](. [How Travel & Tourism Brands Can Influence Visitors with User-Generated Content]( 🌴 I hope you'll join me May 22nd at 1pm ET for a special webinar with my friends at CrowdRiff. I'll reveal how travel and tourism marketers are leveraging UGC to increase engagement, bookings and visitors, and how you can too. [Reserve your space at this webinar now](. [I Want to See You in Toronto at CONEX]( 🍁 I am pumped to be back on stage with my friends at Uberflip for the fourth annual Conex Conference in Toronto! Join me and 800+ other marketers for what I promise is a can't miss conference for hands-on content marketers. We have B2C and B2B tracks, AMAZING main stage speakers and a whole lot of after-hours fun. If you're going to attend one conference this year, make it CONEX: The Content Experience. [Reserve your ticket now](. Random Internet Stuff I Found 👇 Okay, I’m here for Game-of-Thrones conspiracy theories. If it’s not your thing, I understand. But I am FREAKED OUT by this thesis that [there are actually three teenage dragons]( coming to the rescue tonight/next week. Plausible, no? Thanks as always for your trust and your time, Jay Baer Founder, Convince & Convert [Get our content via Facebook Messenger!]( | 899 S. College Mall Road, #376, Bloomington, IN 47401