ready to win customers in real time?

A failure to plan = planning to fail. To create attention in social media among your customers and prospects, there are SO MANY opportunities just WAITING FOR YOU to capitalize upon. I'm talking about real-time marketing. But you can't just randomly decide to jump on today's meme and hope you'll break through. Ironically, real-time marketing requires as much (or more) planning than any other form of social media initiative. Real-time marketing alone can increase purchase intent among prospects by 14%. But despite its power, RTM is often misunderstood. That's why I really appreciate the no-cost ebook from my friends at Sysomos. [Real-Time Marketing: How to Turn Moments of Opportunity into Branding Gold]( It's a very useful guide (more than most of its type, actually). It includes: - Good advice - Planning systems for RTM - Key questions to answer before you start, especially about roles/responsibilities - Checklists to keep yourself accurate and on track. I dig the whole thing, but especially the helpful tools on pages 9, 11, 12, and 19. You may want to print those out. It's a big opportunity, and done right, real-time marketing is one of the best ways to boost your social media relevance (and thus, reach). Please take just a moment and grab yourself a copy of [Real-Time Marketing: How to Turn Moments of Opportunity into Branding Gold](. It will help you, for sure. Thanks as always for your trust and your time. All my best, Jay Baer, founder of Convince & Convert co-author of [Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth]( [Unsubscribe]( | [Update your profile]( | 899 S. College Mall Road, #376, Bloomington, IN 47401