ON: tequila + content + word of mouth🍹

We're back from four beautiful, productive days at our annual strategic planning retreat in Puerto Vallarta, Mexico. 🌴 Here's what we crafted this week while drinking tequila along the ocean. 🌊 {STRATEGY} [Word of Mouth Marketing Defined (Reactive and Proactive Versions)]( 📖 This week, I wrote about the two types of word of mouth, how they differ and why you need both. {TRENDS} [7 Trends in Hiring Content Marketing Talent in 2019]( 👭 How the times have changed! Great summary here from Kayla Matthews of new research from Kapost. {CASE STUDIES} [8 Inspiring Content Marketing Examples]( 💭 Speaking of content marketing, I love this write-up from Jodi Harris over at Content Marketing Institute that showcases some terrific, new examples of companies doing content right. {RESEARCH} [How to Leverage Your Internal Influencers]( 🎡 Our very own Jenny Magic created this summary of new data from Onalytica about how to identify and mobilize your team as influencers. {TACTICS} [How to Use the Instagram Countdown Sticker for Business]( ⌚ Insta rolled out a new countdown timer feature, and Jenn Herman explains how to use it best in this article at Social Media Examiner. Want even more insights on Instagram? Listen/read [my interview with Jenn](=).) OUR PODCASTS THIS WEEK: {SOCIAL PROS} [What Makes Real People Care About Your Social Media](=) 💑 Legendary social media and digital community leader Andy Sernovitz joined the show this week to talk about how to use social media to get your audience to truly give a darn about who and what you are. A noteworthy episode. {CONEX} [How to Build a Real-Time Content Strategy]( ⏰ So good! Our very own Lauren Teague joined the CONEX show this week to talk best practices for real-time content for live events and beyond. SPONSORS WE LOVE 💖 [7 Ways to Use Video to Supercharge Your Demand Gen]() 🏎️ Join us this Tuesday, Jan 29, at 2pm ET, and in just 9 minutes, I will show you proven ways to use video to dramatically boost interest in your company's products and services. [Reserve your space at this webinar now](). [How to Improve Audience Targeting for Your CPG Ad Campaigns](=) 👥 Join IRI to learn the easiest and most effective way to grow your CPG brand through better audience targeting. You’ll also learn the right questions to ask your data providers to ensure that you are getting the data that supports your business goals. [Get instant access to this webinar now](=). Random Internet Stuff I Found👇 I am not a huge fan of people making Instagram accounts for random stuff, although with Tumblr’s demise maybe it’s unavoidable. But within this strange genre, I’m on board with the follies of [Samson, the soup ladle](). Thanks as always for your trust and your time, Jay Baer Founder, Convince & Convert P.S. The countdown to [Word of Mouth Marketing Master Class]( has begun! I want to help you quickly grow your business with a word-of-mouth strategy that turns customers into volunteer marketers. See you in class. [Get our content via Facebook Messenger!](=) =[Unsubscribe]( | 899 S. College Mall Road, #376, Bloomington, IN 47401