ON: 11 Things You Must Know About Influencer Marketing

Sunday, May 20 Influencer marketing is everywhere, it seems. Just this week, we published two pieces about it, including one from Jeff Epstein called [How to Stay Competitive in the Growing World of Influencer Marketing](. And then I wrote a comprehensive, 2000+ word treatise on the [11 Things You Must Know About B2B Influencer Marketing](), which compares and contrasts how it works for B2B versus B2C brands. Why is influencer marketing so important? First, paid advertising is more expensive than ever, and yields fewer results in many cases. Second, with content marketing investments going up and up and up, that content has to be seen somehow. Influencers are thought to be a good way to make that happen. And third, with social media algorithms throttling exposure from brand-created posts, the idea is that influencers and other real people have a better chance of spreading brand-centered communications. All of these are true. On the social media side, here’s a great article I just found from Bambu: [A Roundup of the Most Important Updates Made to Social Media Algorithms in 2018](. And on the content marketing side, an outstanding case study from Canva about how Intercom (one of our partners) stands out with content: [Not Just Another Content Marketing Plan](). Also of note this week: (World Debut!) [The Best Social Media from America’s Leading Hospitals]( °ÂŸÂ’Š I am so proud of this. The first major research project from our team at Convince & Convert, working with data from our friends at Rival IQ. We evaluated and analyzed the social media programs of 50+ large hospitals to uncover big trends about what works, and what doesn’t. Even if you’re not a hospital, the lessons in here apply to all social media marketers. [Grab the free download here](. (And I’d love to know what you think. Just reply to this email.) 🎉 [This Is Getting CRAZY!]( The lineup of speakers at CONEX: The Content Experience is off the hook. We are co-producing this event (Aug 20-22 in Toronto). If you’re in digital marketing, you need to find a way to be there. Tickets are super reasonable. Here are just some of the speakers: Scott Stratten, Andrew Davis, Marcus Sheridan, Joey Coleman, Tamsen Webster, Amber Naslund, Carlos Abler, Caitlin Angeloff, Amy Landino, and me. And, until end of May, you can win 2 free tickets to the event, plus travel. It’s a cinch to enter. [Just go here to sign up](. {sponsor} 🤖 [Yes, Facebook Messenger Bots Work]() Interacting with bots increases conversions by 36 percent. Learn how to use Facebook Messenger bots to improve customer experience in [this nine-minute webinar]()—a webinine!—on Wednesday, May 30, courtesy of icuc.social and hosted by yours truly. Random Internet Stuff I 💘 Wow. You will not believe these [hyper-realistic paintings from Japanese artist Kei Mieno](. How is this even possible? The talent of some people is just mind-boggling to me! Comments or ideas for topics you’d like me to cover here, on the blog, or on our podcasts? Just reply and I’ll get back to you. (P.S. You may have heard that we have a new email option for you, just launched three weeks ago. It’s called [Convince & Convert Corps](=). We’ll send you an email 2-3 times per week—whenever we publish a new article. And you’ll get access to behind-the-scenes stuff, special offers, and other goodies. Interested? It costs nothing. [Just visit this link, and you’re in!](=)) Thanks as always for your trust and your time. Jay Baer Founder, Convince & Convert [Get our content via Facebook Messenger!](=) =[Unsubscribe]( | 899 S. College Mall Road, #376, Bloomington, IN 47401