ON: A Magic Pile of Social and Content Tricks and Tools ✨

Sunday, January 7 Welcome to 2018! Before we get rolling, just a quick thank you to you for spending time with ON every week. I have a blast writing this, and I appreciate your trust and attention. It means a lot to me and the whole team at Convince & Convert. As the calendar turns, most marketers are looking to be more efficient. How can we do more with the same, or less? Fortunately, there are a lot of tools, apps, techniques, and workarounds that can help you save time and boost productivity. 🗣 [A Social Media Expert Spills Her Secrets]() In this great interview on Content Marketing Institute, our very own Christin Kardos (she runs social for Convince & Convert) talks about how she works, and some of her favorite apps and tools! [18 Apps and Tools for Social Media Marketers](=) 🔧 A terrific roundup of new toys from Mike Stelzner at Social Media Examiner. A bunch of these were new to me. Can’t wait to try them. 📌 [Geo-location Social Engagement is NOW](=) Speaking of new tactics, take a listen (or read the summary) of my podcast interview with Carlos Garcia, CEO of HYP3R. His company gives businesses the ability to surface all social content posted in a geo-fenced location. Amazing case study with Marriott Hotels. Geo-social is going to be big in 2018 and beyond. [4 Biggest Challenges for Marketers in 2018](=) 😥 Excellent post with sweet graphics from Kayla Matthews, organizing the obstacles we’re all facing. Sobering, but true. 📰 [Newsjacking Jumped the Shark, and How to Save It](=) I wrote this piece about how newsjacking was bastardized by the Oreo Dunk in the Dark tweet, and how content marketing is the future of trend-hunting in digital. Do you agree? {sponsor} 👉 [Earned Media Is Now Your Responsibility, Too]( Earned media is no longer just the prerogative of your PR team. A brand-new survey from Demand Gen Report reveals a growing imperative for support and specific measurement around earned media. Download the white paper from Cision to learn more. [The Storytelling Edge Is Coming Your Way]( 📘 I love this book. It’s not out for a few weeks, but get your pre-order in now. From Joe Lazauskus and Shane Snow from Contently, it’s called The Storytelling Edge. Here’s what I said about this killer read (my quote is on the back cover): “A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!” Random Internet Stuff I 💘 Almost exactly two years ago, I went to Niagara Falls with my family, for a hockey tournament in which my son was participating. It was cold, but nothing like this year’s cold. I realize it’s chilly or worse in a lot of places right now, but [you will not believe these photos of a frozen Niagara Falls](. Wow. Comments or ideas for topics you’d like me to cover here, on the blog, or on our podcasts? Just reply and I’ll get back to you. Thanks as always for your trust and your time, and Happy New Year! Jay Baer Founder, Convince & Convert [Get our content via Facebook Messenger!](=) =[Unsubscribe]( | 4463 S Forest Hill Drive, Bloomington, IN 47401