Now, You Have Proof

Every sentient marketer knows that—on the whole—victories with advertising and paid media are getting scarce and expensive. With all the time and effort going into content marketing and amplification lately, as well as influencer marketing in all its shapes and guises, you also may have been thinking more and more about earned media as the answer. And new research from Cision confirms it. Their new, no cost report is called [“Earned Media Influential in Performance Marketing”]( and it shows precisely how impactful earned can be, even in lead gen focused marketing initiatives. That’s right, influencer marketing and similar tactics aren’t just B2C plays. This data demonstrates a ton of B2B viability as well. This nifty, 12-page report is FULL of interesting statistics, such as: - 79% of marketers cite the increasing cost of paid media as a reason to do more earned - 66% of marketers are driving lead generation and pipeline with earned - 70% would do more earned media work if they had better tracking and ROI - 57% of marketers cite trouble identifying and connecting with the right influencers as a challenge If you care AT ALL about influencer marketing, word of mouth, social amplification, employee engagement, public relations, or media relations, [please give this a look](. It’s a keeper, with data you’ll want to pull into internal and external presentations, especially as you’re thinking about 2018 budget allocation. Thanks to Cision for funding this research, and thanks to you (as always) for your trust and support. Jay Baer Founder, Convince & Convert p.s. As mentioned, [this research report is provided at no cost](. You’ll need to supply your company type, and your job role, etc. to download. [Unsubscribe]( | 4463 S Forest Hill Drive, Bloomington, IN 47401