Newsletter Subject

Why are my open rates dropping?

From

convertkit.com

Email Address

help@convertkit.com

Sent On

Tue, Jun 22, 2021 06:50 PM

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​ The latest stories, product updates, and how-tos for creators making a living online. ​

[Newsletter] The latest stories, product updates, and how-tos for creators making a living online.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ​ [ConvertKit](=)​ The latest stories, product updates, and how-tos for creators making a living online. ​ We're hiring and want to hear from you! [Click here to learn more and apply](​ This is an exciting time at ConvertKit – we're growing our team and have multiple open positions: - Lead Engineer, Automations - Senior Software Engineer, Commerce - Paid Marketing Manager - Affiliate Marketing Manager - SEO Manager - Sales Development Representative Take a look at our careers page to learn more about our values, team culture, and open roles and apply to what speaks to you and your background! [Learn more + apply]( ​ ​ ​ Why are my open rates dropping? [Listen to the episode](​ It can be scary when your open rates drop, but try not to panic! In the latest episode of Deliverability Defined, Alyssa and Melissa talk about the reasons why open rates drop and why open rates can be unreliable: [Listen to the episode]( ​ ​ ​ ConvertKit's May Deliverability Report [Read the report]()​ In May, ConvertKit sent over 1.3 billion emails with a 99.72% delivery rate, and the average open rate across ConvertKit accounts was 29.2%. For more stats, updates, and deliverability education, check out our May deliverability report: [Read the report]() ​ ​ ​ Online course platforms: A well-researched guide to choosing the best one for you [Read the article](=)​ Which platform will help you create the perfect course for your audience? That’s what we’re covering in our updated online course platform guide. If you’re a course creator ready to hit record, but nervous to make the wrong decision, we’ll show you what platforms are available, which creators they’re best suited for, and how much you’ll have to invest. [Read the article](=) ​ ​ ​ 7 popular podcast formats: Which one is right for you? [Read the article]()​ After the initial buzz of “I think I’m going to actually start a podcast!” you’re faced with a pretty important decision: “What kind of podcast should I start?” Both your podcast topic and format impact your workload and how your audience reacts to your content. After all, you need a great podcast that’s enjoyable for both you and your listeners. We rounded up seven of the most popular podcast styles with examples from creators like you. [Read the article]() ​ ​ ​ Are you ready to connect with other creators? [Join the community](​ The journey you're on as a creator is more than just the work you do—it's also about the relationships you build along the way. That's why we've designed a brand new group in the community: the Creator Connection. This new group provides a space to meet others on a similar journey as you, and build connection in a whole new way. Are you ready to find your tribe? [Come say hello]( ​ ​ ​ How to grow your email list with a high-converting landing page [Grab my seat]()​ Want to know how to increase your email subscribers and future buyers? Join Angel Marie in this free online workshop to learn how top creators build and use landing pages to promote their projects and significantly grow their email list. We’ll show you… - How to write great landing page copy to effectively grow your email list - The top conversion drivers to turn a viewer into a subscriber - The best free ways to drive traffic to your landing page this very week [Grab my seat]() ​ ​ ​ Share with friends & earn rewards Which two friends would you like to introduce to the ConvertKit creator community by gifting them a free [Creator mobile wallpaper pack](=)? Share your unique referral link below and get free access to the Creator digital book bundle including Nathan Barry's [Authority](=) and [I Am a Blogger]() when two people download the pack. Your unique link: [NAME}57ea](=)​ More rewards are available at higher levels – click a link below to start sharing now: ​[Share on Twitter]() | [Share on Facebook]() | [Share via Email](=)​ Your referral count: 0 Get more fans with every email you send Ready to start your own state-of-the-art email referral program? Sign up for ConvertKit's Creator Pro plan and start yours today! [Learn more](=) ​ ​ Start your next creative project with ConvertKit today [Start free trial]() ​[View web version](​ [Facebook](=) [Twitter]( [Instagram]() ​ ​ [Unsubscribe from the newsletter](=) | [Unsubscribe from ConvertKit]( | [Update your profile]( 750 W Bannock St #761, Boise, Idaho 83701 ​ [Built with ConvertKit](=)

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Email Content Statistics

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Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

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Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

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Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

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Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

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Predicted open rate

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Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

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Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

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