Hi {NAME},
We wanted to take a moment to get on the same page with you all about an upcoming regulation that impacts all ConvertKit customers and subscribers.
The EU recently approved the [General Data Protection Regulation (GDPR)]() and will begin strictly enforcing on May 25, 2018.
We are currently auditing all of our processes to make sure we will be compliant on or before the deadline.
In this email we've got an overview of GDPR and how it may affect you, and you can [check out our knowledge base article here]() to learn even more about what we're doing to ensure our app, customers, and subscribers are all in compliance by the deadline.
What is the GDPR?
From the [official website]():
"The GDPR was designed to harmonize data privacy laws across Europe, to protect and empower all EU citizens data privacy and to reshape the way organizations across the region approach data privacy."
In short, it will streamline data privacy across the EU, and put in place new privacy protections for EU citizens. The way that we are getting compliant as a US company is by becoming a Certified Privacy Shield Member.
Will I be affected?
Likely, yes. If you currently reside in the EU, or have subscribers that reside in the EU, you need to be GDPR-compliant. We are taking care of what we need to on our end, and we would absolutely recommend you familiarize yourself with the regulation to make sure you are taking all necessary steps as well!
What we are doing to get compliant
We are currently auditing and updating all of our data processes to ensure compliance. We will be updating our privacy policy and document our data handling processes publicly, and we will become certified under Privacy Shield.
We are already compliant in many areas
- You may close your ConvertKit account at anytime, and request that we remove all of your information and data associated, and we will delete it in it's entirety
- You may opt-out of our marketing emails and product updates at any time by clicking "unsubscribe" or by sending an email to help@convertkit.com
- You may access and update your ConvertKit account settings at any time, or send us an email at any time requesting we update that information
- You own your list--you can export your subscribers at any time, as long as you are compliant with our terms of service
And we also have measures in place to protect your subscribers' privacy
- You may delete subscribers at any time at their request, or we may honor their request to be removed from your list or any list if we are contacted by them directly
- You may access and update your Subscribers' data at anytime
- We provide an unsubscribe link automatically at the bottom of each email sent from ConvertKit, allowing them to opt out at anytime. Additionally we'd encourage you to use custom unsubscribe links to allow Subscribers to update their preferences
Our recommendations for you
First, consult with a lawyer for specific recommendations for your business. Please take the following as suggestions, and understand they should not be considered legal advice.
On any forms or landing pages you use, whether our ConvertKit Forms or another app, you should your intentions specific and very clear. Will you send them regular newsletters, occasional offers, or share this list with anyone else? If someone purchases your product on another platform, will they be added to ConvertKit? Your subscribers should be aware of how their sensitive information (email and any other data you collect) will be handled.
It should be very easy for your subscribers to give you permission to send them email. Some suggestions would be: state it clearly on your form, use a double opt-in process on your forms, or remind them where they subscribed in the footer of your emails.
Perform regular backups of your list. Keeping up to date information, especially showing proof of consent from your subscribers can be helpful if required.
For more information on things like specific new features of ConvertKit to help you with compliance, information about Privacy Shield, and answers to common GDPR questions, [check out our knowledge base article]().
As always, if you have any questions, please reach out to help@convertkit.com â we're here for you!
Happy emailing,
Tyler
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