[header-card-min-1] The best $120k I ever spent? [5 (9)-min] Hey Contrarians, This is one of the most expensive emails youâll ever read. At least for me. They say it takes 10k hours to master a skill. They also say time is money. So these days, Iâm all about leveraging other peopleâs 10k. Thatâs why I went ahead and paid $120,000 for a biz coach. Yup, $120k. Think thatâs crazy? Think theyâd better be teaching me how to PRINT money? Wait until you hear what I say next⦠Iâm going to share the best lessons Iâve learned so far, right here, right now. [divider-min] Today in 5 minutes or less, youâll learn: âï¸ The best investment (not what you think) âï¸ Meet my biz coach⦠âï¸ 9 of the lessons that cost me $120k [divider-min] The best investment (not what you think) Iâve worked in finance for over 15 years. My biggest takeaway? The best investment isnât index funds, real estate, or even boring businesses... Itâs you. [Yourself_ROI] Itâs true. Youâre worth it. Almost sounds a little touchy-feely, huh? But seriously, investing in yourself is the biggest favor you can do for your health, career, and finances, and I think there are three ways you can pull this off: - Invest your time: Learn to respect your time and be intentional about it. Either protect your time and invest it in something, or lose it. - Invest in knowledge: Learn before you earn. Wanna know how many Americans say they havenât started a biz simply because they donât know how? [That would be 39%](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhw03qn9gW95jsWP6lZ3pBW1ytKr22tlJyHW8Rt9J-9dyGd_W6G8D9P4KlwH8W5KR76w1K-xVCW7SknRh8xGKDHVMKRJ88s-wnDW6FHgX86JJwf5W2dbP7Z6L9F8yW5n_RG-3sM5ZbW5snW4X8qb2-bW5Lx-ZT469bV9W7rg6_n5svsqFW43vHzN4fSGFsN2zrL9sZSJ1qW2zXRWq2tgZGVW78vXtR4VFP20W1qsbWV6Ddxd9W9bH-Q39dZGNZW2C6Mzd7mvmmhW6mhjhZ8T5NcWW3m6d0M5P4QwWN4YczyrxrCGTW3j5frk6HH5rJW4yyM0w2km4KhW7p-_Zh1tC4QTVYNhkc5PDD67W62QC-x8L9vDRW2HDyRf2rssb7W7QbDYW4Ks_55W2vqlSc30Sqflf8ftlqR04) â a number I hope drops as business education becomes more accessible. - Invest your money: Leverage your $$$ to âstealâ someone elseâs experience. A biz coach isnât that different than a fitness coach. They help build you up, drive performance, and hold you accountable. Which brings us to todayâs email⦠Lessons Iâve learned from a biz coach whoâs cost me $120k. [$120_suitcase (1)] BTW â yes, that is actually me opening up a suitcase with $120k inside. And yes, $120k feels and sounds like a lot more than it looks. [divider-min] First, meet my biz coach⦠Meet Jordan. The dude grew The Motley Fool to hundreds of millions, ran The Hustle, and is now leading another awesome startup called Hampton. [Screenshot 2023-10-18 at 8.43.47 PM-min] Heâs a stud. I hired him to help me work through a few challenges across business and life. In Jordanâs words, âBecause Iâve been an operator my whole life, everything we talk about Iâve done, Iâve experienced, and if I havenât, I can put myself in those shoes⦠My incentive is just to be honest with you.â I thought, wouldnât it be awesome if I could steal some of his homework for all of you, too? So I got permission. The stars aligned, and now, weâre here⦠[divider-min] Together with Approachment [Screenshot 2023-10-19 at 8.07.52 AM-min] Where do your leads go when you donât respond fast enough? Iâll tell ya. They go to your competitor. Thatâs why we bought Approachment. It offers 24/7 lead conversion, CRM routing, and appointment booking for 100+ companies. Real humans ensuring you donât miss a lead. If youâre spending money on leads and not replying to them within 5 minutes, Approachment was built for you. And now, theyâre open to new customers⦠So [check out the site](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhvq3qn9gW7Y8-PT6lZ3pcV2mjln6nv7DGW7cfq7W4qNSxtF3GrkmwFL8RN59Ys4R5nJTPW6xZGRx1ycFlJW5cQcB-1FT5pdW9gxx_D6J7sMSW1brvbp9lB4KVW4VNcnq3hdgkdW7-yp5L6KZCn4N6lfQRPL9wmyVjHD-D5vTl6rW6l34N13fbtZsW5RchyG5ZhSPXW3V4l-012sdVPW6V_HxC5KK751W4BVKkr8sfrDgW5f3L671XppkmN7g8Fpb1GS0TN7953gXLDtBbW5Q9Qkr3z3FKjVWvZKM1SzdDbW6lmW6h5RQq_qW8HZH811224NZW49ZRF910dTFKN3cXSC8WmSG0f2wrClx04), try the Lead Value Calculator, and book a demo call today. [divider-min] These 9 lessons cost me $120k 1. Focus will unf*** you Productivity is more a quality game than a quantity one. Most people replace the important with the urgent, and the 2 are rarely the same. Being productive doesnât mean sitting with 2 monitors, multitasking on 16 projects, and checking off 65 tasks. It means completing your most impactful tasks above all others. Iâve learned from Jordan how the most effective employees are often the ones who can focus on doing one thing really well. Itâs why he introduced me to the âOne Thingâ list⦠[Screenshot 2023-10-19 at 12.21.07 PM-min] Sure, itâs simple. But thatâs why it works. Instead of crossing off 100% of my tasks, I look to focus on the 20% which, when solved, have the potential to make the other 80% easier. 2. Who not how Many problems can be boiled down to âwhoâ problems. Whether itâs a hire, coach, or even a friend, âRather than trying to figure out how to do something,â Jordan says, âyouâre better off finding who can help you do it.â He literally threw the book [Who Not How](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhv63qn9gW7lCdLW6lZ3l8W3fhG1q5FwZmDW6kcfbk4g-8VJN8z8kZb46DXmW8wwS_S8XRwXlW1jPb3K595JKPW9llq0B8S6ddNW4w_rP5382p9VW47X3Y790Hv4PN1yNF5FL1lqwW3Zg5pr7TL9ZnW8WR0Jj5YXFwhW7WDrDN2Q2CyXW72GjcB536bjvW3CS2xm6pKvbkW275W-P81wMkvW2wCdr417FGzVV6fY-l7RvJ3MN81BP3w6XQrDW4CJQJ26dhfnkN8jngmnYBJpzW85JSbL15pZCnW9csbkY31Sg-WVBPcrr3_nHWGW5MQGqr9cZLm4f5xR9T804) at me to help me dial this in. 3. Niche experts = big returns In my mind, every business goes through 4 cycles: - You do everything
- You hire generalists to do many things
- You hire specialists who replace the generalists
- The specialists run everything I love the people who wear lots of hats. Theyâre great for the early days of taking a biz from 0 to 1. But when a biz is ready to scale, itâs time to call in special ops. Howâs Jordan fit into all this? The guyâs given me great advice broadly, but also super niche advice on newsletters, growing media teams, and hiring experts as we look to scale. 4. Donât just set goals, set sacrifices âGoals are overrated. Instead, you want to say what youâre willing to give up in order to get the things that you want,â Jordan says. Every goal requires a sacrificial toll. What are you willing to pay? What project are you willing to give up? Outline, underline, and deadline the sacrifices you need to make to reach a goal. 5. The upside/downside matrix You wonât ever be able to do all the things you want to. So Jordan introduced me to this thing called the upside/downside matrix. The matrix helps you make business decisions by clearly organizing actionsâ upsides and downsides. It also has you write down potential remedies to de-risk and manage them. [Screenshot 2023-10-19 at 7.16.23 AM-min] The problem here? My notes on that whiteboard look like Egyptian hieroglyphs. So if you wanna see me break down this example live, [watch this quick segment here](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhvK3qn9gW8wLKSR6lZ3mjW8rWXlN5Wn88YW10jkGq5xYWRfW1PDTJ_9cfsqWW8sJX4H6J1V1LW5R2w3268flcdW4LlvT994hWqsW7Nrk1j7NMLZhVWr9zM3KBB8WW3Lc8jt3XC7B7W15w0FM40vxCwW5n5Gjm5JPLYJW2TjJS878dm1hW1XdD886QBmJwW2FVjSL5SZHJgW7Yw37C2BKnKQW321TXx8-qh4HW4DJs2r4YkLJkVM_Fhh4R4lmPW6VV7Kj38V7hDW6Vk8RG1DtHm0W31HslV786G72W8F6HYG4LJQqhW4lgBpZ1fsG4PW7pHfFX4Z6nz8W48pGx06YJ6P8VPkXx-7PR8JwW18Fht_1n3pSRW4Y-_Z616Sw01f6dQnss04). 6. Keep a âsomeday maybeâ list Iâll be the first to admit that I struggle with shiny object syndrome. I have a constant slew of ideas I want to tackle but canât. Jordan taught me to add these ideas to a âsomeday maybeâ list â a parking lot of ideas where I know I can eventually go and take some for a ride, but in the meantime, it frees up my head to focus on the now. 7. Be happy with the backseat Hereâs the rub: When you try to achieve something big, people are going to copy you. But Jordan taught me this idea of being comfortable in the back seat. They stole your words? Okay. They didnât give you credit? No big deal. Let the people who steal your ideas, who take the credit, who push your buttons, drive for a minute. Itâs a signal youâre doing something right, and it often helps drive you faster to your destination. 8. Be easy to find, hard to reach When you realize you donât have to respond to every bzzz of the phone, thatâs when you start to win back your time. The big question is, how do you decide whatâs worth responding to and what isnât? For me, keeping the main thing the main thing is a question of goals vs. anti-goals: - My anti-goals are things like: being an employee, or meeting with people who want to âpick my brainâ¦â - My actual goals are things like: growing my company, doing hot yoga, and helping the few people who are going to actually build something. If an ask doesnât hit one of my goals (or especially if hits an anti-goal), itâs a âno.â To help drive the point into my soul, my bud Alex Hormozi sometimes texts me that exact message. The truth is, Iâm really grateful for it. Because if you donât use those 2 letters, other peopleâs goals become your own. Itâs like Steve Jobs said, âInnovation is saying ânoâ to 1000 things.â 9. Know your employees Many biz owners think knowing their employees means buying them a crappy birthday cake once a year and calling it a day. If you want people to work hard for you, you have to care about them. That means knowing what they care about, whoâs hoping to start a family, who just had their patio done, or whoâs going through a divorce. Per Jordan, âBy doing that, you also get the best out of people. Then, when youâre inevitably going to have to ask a lot of them, theyâre happy to do it because youâve built a really solid foundation.â [divider-min] Now what? Obviously, for $120k, Jordan and I have spent hours and hours diving deep into the specifics of all these lessons and others. You certainly donât have to pay somebody a G Wagonâs worth of money to consult you, but what I do recommend is this: Go find your WHO. Because you can either pay to win with your limited hours on Earth (of which you canât make any more), or you can strategically use somebody elseâs. I like the second option. - Codie "Adelante = always moving forward" [Codie-Signature] [divider-min] [Pig-min] So not boring... ð For coaching on how to optimize muscle to age well, add [Forever Strong](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhsY5nXHsW50kH_H6lZ3n0W74wBpT2P6Dr1MdL-wYRml3LW5M2xgP1PFXCBW8F9WNG1XQ6_5W1tDcpM5xTtQXW6fjSwc7txzs8W1fqxhf3LFnLlW8pXPlw9gp7T1W7XML7c1gC56pN8SvG6bRpCLvW5ctp0d2nb1ydN8g0BSDHn3NXW64Pvbc2KPv8CW7S5VN41q-0XZW110rG76QRpgCW5_lHr-7H3_MxN3GW2b_92205W7H9ddc5dh8WJW8gXJCn5mN8n7W4V89rB5BjG3gVGsr_w8zllK1N1d_mwfPsKKcN6Wj2tBDRV14W25szfY2qzJ8MW4j_8mt397V4QW40tnwL2fSZslN6f7yCFwcH_WW6rcylk43l0p9Vc7FkP77bfVzV77MfR8z5WjLW81b2581CKT_3W8MLqHf4XGRkBf7QRD7Y04) to your reading list. ð
Mark your calendars: Tesla Cybertruck deliveries are set [for Nov. 30th](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhsY5nXHsW50kH_H6lZ3ktW2yF1g36nJL4sW5Lx_7r66fDwyW30wbvc8GNxvsW2XdBT910HLTJW26J4By232zlZV6BrQq1gcPfXW42479G88rJHdVC9gq71cblMNW2S4tQr1v_rmLW9g6PlY8s8lKqW2bS9_v8zTskTW3V-XwS6QncxpW5mJs201Zg7mYW5xVc-X8ktz8CV2qhWF3br8M-W7kl-Cs1J99lwW5tpgh25pRnstW7HrTJx4svH7rW7M6Kwl6200ywW6GK25-83p6bsW1snbDF153xQpW4yGvGF3XfB1-W3DHSx93GHL-XV4f2sj17k4rxV5wwWH8MXTVKW8W9TdJ3dbq-JN62xCjTJ2wlFN9hY2hjL8mB6W5g34XG3wV6KtW3Q148L1h6nFlW7lsb7_6My8xwW1jQWYY4wLLY0f7075Z204) âï¸ This is ACTually bad: Average scores on the ACT exam have hit [30-year lows](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhtd5nXHsW5BWr2F6lZ3lmW34ggdW8fbhllW8l8Hh61dNDmgW8P3t-N8d_DVmW33kB927ctbwdW5WFGV23Ddgc9W2g24bk5MwgFWW6BhZx77vZ6xHW5z3jCz13ZRRtN5qkRdbPs3hYN4ZPvQ99dLChW1GD-qv4B2VNjW5kJ_0R72YsyPVmq5Pq7gLD83W1YxDVb1rPLhcW3Fvvft3cbFyhW3VFvsq2K1R90W6xnnlJ5C6tsbW6-zMP_34bXkQW3snwNW7r9pSYW7YWv5z1jtvqMW5WRKm05N6PwLW83ght98MrkcyW4GdCmf4ft_38VFWKLd1mTd57W7gWWNd8t_S_fN6YjWLJJXDTwN1dwXLXGldmmW7khBsD38DrR8W90W-331p3P51W9lL7Yv11QyRVW7gzDk74wdLy3W892ff358cqnKW4g7brb29RtX7W3RzdY96_PVjTf5GJhYj04)... ðµ Hereâs an interesting read on the future of the ["Great Boomer Wealth Transfer"](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhtx5nXHsW69t95C6lZ3p0W6j-G3M6Gmk-WW4xGrm45pPVK7W6kmSyD10Hmx7W2vHqWH11jSvxW60n2_p7Mg3fGW6pRR8b1GTY-tW7zyMDf395lQvW6Gf7WK3lr66yW54YNLX2WTm9fW5Z8XP75FgLjnW945Gks5jCd4xW4lz4Q-5ckcPqW87JkW15TjLzvW4-1Sx35Yfkb_W6_fGtt228JKXW2jP9dk22L6r1W2K4rSZ4y15cSW2h_Py87V-lD7VDSJVq625V9pW4LW1mC2WzR4_W9f12W48Dw05yVdN3mW5F66VxW8qg_nx1n_nhhW2zrD704-gcYHW6qkPT64k5B5tW3CmfMj5KrcW6W8Drxgm3jJNBbW107jkM83XDGtW2W8T963CxRhmW2gb8f61RKx8DW1qm0RB7YlyDCW26KQ0793F7d5W36xNb65Svdt2W28S68P94LhrwW5v4W163qfljSW8Dg9n56jJzcpf2N8qtl04)
â ð³ Low or high? Teens are [spending 4.8 hours](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhtd5nXHsW5BWr2F6lZ3pKW7TNvJF4w6NFGW3ZVGj53vc3z5W2yJSfp2bddsgW7QG9VG7MCgZwW4J24Ns5D7znnW2GDwgX77BWTkW5BSlLX3MSk2vW80_QFx3FpKHLW4LBnn97j1czyW8xyt4n1NPbTQVRZYR85L3QnDW9jrHsW74FWTRW8lKHMg4RKlGTW8cwMR86FxS4HW5BtzCW4cyqf5W8D84qP1w5NG6N1ZPGszDX7TpW4N60JB5sXHR2W3Gd9Nk8B5Ph5VfTWKD4TmTwKW52Dscv8hcHrmW80L_JQ2CzLdpW75FqTN74-xPbW1WhXrW63SB0gW2T91355-3zXCW6T23T66V5hY4V6hZb-4pq5nHV7gbj796yW-WW1klZnT6q72wQW16jR791Y4Fd4W36bmw71QPbX4N4lb76kxxwRnW8rldD51njLL6W5MytHx3n5dV9dQsNxH04) on social media daily... [divider-min] Whatâd you think of this weekâs newsletter? How ya feeling? Did we crush it? Blow your mind? How can we do better? Hit reply to let us know! If you want the deeper cuts on practical tips for business buying, we have another newsletter you might like... [Sign up free here](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhvq3qn9gW7Y8-PT6lZ3n1W6CpBmK2jWr4gMZgXZQmRWY9W5jh1qs4qD3zPW7DVZWf7Pv-JRW4fN2MG6sYlh3W232CSw8l9MSkN1RrhYptXWn0W6lmJ-c5dp7RBVdbqYg1Rryq9N4y8CL8507sHW31Dslb423P81W1d53Rg3-ZskCW5ql8YM7FBMSlW9bGdmn8JtRT0W9lMC6v2SqR9BW3rH1XK199DDdW1ggSZH5gcNlzW4jd4vf6QSgc6W92fvlB3WkmvKVGsyyC5n_Q1FN44YhG88VnT0VHZH2L69hS8rW4tq4F31Sx_j4N8CPVqC2VM7YN2KL4f8ydy7yW1DXgm_5SL2xhf7X5rwP04). [bigmoney-min] There are two ways to join the Contrarian Crew: âï¸ Enroll in our [Small Business Acquisitions Course](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhvK5nXHsW8wM7ks6lZ3l1W3r57VM2p_dcZV-MVKS8V3JmgW6BLKv440k25qV10B507QJ25dW4zDH-P8qd_KWVmxBxw974_WSW3l0gK_5KkJ8BW4DjsT62DMw46W61Whbf62dftDW4V0rbf38gXDlW8bQnVP1dRY0pW2FspNv2JPCWdW7H50p73lvCldW5sgKm23TN-63W2B8PnP32RRD5VTd2Dw3Nl1-NN4FxKgK60Lj6W64f5736dppjlW4RmH4n2x9Hx4Mz1lrNrGRx_W3RmxLH6VtWr9W24lwXm8_dQS5W4vjH2k14CLTQW49qMtJ5Y2FmwN1yzZ7yfk9pHW4RsYd78l6lQ0V3BtsV12Zc7NW8RwSvh8YLf74VTpQzs6KYN6YW7ZcvXR79FlnmW1-20b533RN9fW93C-wG1Q9bgfW1GpWy_2bDx5pVV5CHy81zT7XW3wLvFL8fTmCHW7HLfhm6tyjZvN1X6V-VCQ3wPW4ghtmG3rbZl4VQvMYM3Lb1L0W4RrCBs3B8y__W7FyVr59g9DhCW6vNmp06RqYnHW8ls1fs1yxS0XW75p9h72PXDmDf5Pf2Gz04). Learn how to build freedom and income through "boring business" acquisitions. âï¸ Join our [Unconventional Acquisitions Mastermind](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhvq7mt9FW7Y9QM66lZ3nNVl9x1j3hflXkW3cBb7T2CS28JW27nXQr57yvp8W2D2s5b9gGX8cW57--Ft8qyLy_N4sLZv9_VrJfW8Lx6lT6FcxRmW8nFQTX8d0qxMW6MbC4M6XRCQ3W2p6ym-4t1FXcN368zXPk7lfCW4B3kkH5LTLdTW3v98GZ24WDybW416Sv81sW1SSW3QQ9My7S6XqcW6PDwvl5nfBKzVSv8Lw5LcZ0rN5qZ_B-YJc54W63KF5F81p__fW7fmJS76B7zVtN6zYlslqX4stW4CCbsL5Fc77tW7M3ytk2Rls19W4sm8kD17Y3X_VcYW4P6Tg0j8W8yXNt745wzL9W3Y8g0d75kCnMW8KDMjZ5Y3l7jW8FxVKV3-ywPCW5Ds65x70wx8gW748LFs7pNTYYW6dkjj53qHwXwW7hJ_9t8fnqnGW6N9Xhd6HYGyBW4Mq2qF5XjD6FW2ZZ32n7gJG9yW3_PG6r3tTDpVW4c-WKf7rScjGW1KVCdX4stHZfW41DkjN2TFt2PW1nLQ4S3WBWbkW6p-hWF272S04W4cksZZ7y_Sb1W84yhBl444QRxW7sdzrD3L39SHW59d0JN86dpD-W32gbSj6v9D-NW18bqFN54nbMrW37FRjX6yXfnmW4Vcx7L2BbvB6W18XHv380jxFWW76xVxc6RMrPlW7ztsWk84tWGrW2vqP_B4B0V28W7wjpRm97_NZbW8f9Pwr7JjLpvW59c3Kg80kk0yW21H18Q6lBHTvf5GLRQ604). Learn how to buy your first (or next) business with our expert guidance, support, and accountability. Plus, we share our best content on social... [CT_Mark](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhvq3qn9gW7Y8-PT6lZ3m0W1R9ccJ8hBz7tN6Gx0jW3bNtpW7tqbtP7xx6_rW7F-TzH3SWx-_W5ZHWx46B0pm0W6KRb2h8tPSCqW1PnTC_5bKh9GW97Pc-Q3J1y66W427SxN6MgbbfW7zx0-d72ttZwVdW1GS337zcGW6sN5CQ4dDtB6V75txk7GK96tW5mj4_R5qWx-jVkkCJy6HZ10PW7sQhN-4vK01zW7DjM036_4z8MW83XZF52_LSg3V6VgWQ4bHgTDW28bhzS3HwftzW5yj_SX7wPd7kW2j0_cp5TNv0SW5JJwyh6jKmMRW1yyWq_24-PS7W3mb76t6TlbJXW80DmJK1S1d_Zf8JW9kq04)
[twitter-x-logo-black-round-20851](113/d2RjD304/VVDfgw7YsxtgW16vTl53pV_nvW22vCbp54RBJfN1TFhvq3qn9gW7Y8-PT6lZ3m1W6nvPNm1rL2KlW3KGz3c74kLdqN2bSVGll2RSvW3C91yW5PQRyNW52dhsF7gtSGkW4M7FBk3YP7NSW4S_9s221h3rTW3Mk7gQ3h4_r3W17p08c7Yfj2wW6cwQPg71zp59W1GyvfH3TTjVhW5QDq7_1-ZFMFW9hdRgg5wm0jVW2TYm4B7j4Rc6W7MKjwY8L9zc7N3GzzHCdKVylW4rcc4L2vfYl4W5vXtFC5Vqx6lW11GwL76RyyJjW7ND0-C7BqvK5W8lF-Rz2X2B0yW8T4-F12vQK_BW2MrGd89k1CyJW1rQSp56bkTDvW1bFFv35NjGt-N4ZgbvGzjyw5f859LMR04)
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