The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Mar 15, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [How conversational marketing is transforming customer engagement]() Conversational marketing is transforming traditional marketing into dynamic two-way conversations, leveraging chatbots, AI, and social media to personalize customer interactions. CUSTOMER EXPERIENCE INSIGHTS [Exploring the boundless opportunities and challenges of digital marketing in the metaverse]() The metaverse is transforming digital interactions into immersive experiences. It offers new marketing opportunities through personalized, interactive campaigns, but also presents challenges like privacy concerns. METAVERSE INSIGHTS [Embracing sustainability: The evolution of marketing in a conscious world]() Conscious consumers are changing the game. Sustainable marketing goes beyond sales. Learn how to build a brand that aligns with values, minimizes environmental impact, and fosters a loyal following. INFLUENCER MARKETING WHAT WE ARE READING MARTECH [Microsoft Rolls Out Copilot AI to More Advertisers]() Microsoft expands its Copilot trial, offering advertisers AI-generated campaign assets, aiming to simplify creation, save time, and inspire quality. SOCIAL MEDIA TODAY [Meta Announces Updates to Advantage+ and Shopping Ads]() Meta announces updates to Advantage+ and Shopping Ads, focusing on automated campaigns and retailer support, including video optimizations, expanded eCommerce options, and enhanced analytics for ads. ADWEEK [CreatorIQ: Creator Marketing Drives Better ROI For Less]() CreatorIQ report reveals creator marketing yields higher ROI and is less costly than traditional ads, with brands and agencies planning to increase influencer marketing budgets. TOP VOICES INSIGHTS FROM ANDY CRESTODINA [Training Your LLM & Other AI Marketing Hacks]() Aside from “Artificial Intelligence,” what does “AI” stand for? According to digital marketing expert Andy Crestodina, it’s: “Another Input.” And this second opinion, when trained right, is able to identify gaps that the human brain can’t see, build personas, mimic your brand voice, and a whole lot more. WHAT WE ARE LISTENING TO MARKETING AGAIST THE GRAIN PODCAST [Hacked Hubspot With AI to Make Money on Apple Podcasts]() Discover how HubSpot leverages AI for marketing innovation on Marketing Against The Grain, discussing AI-driven chat's potential and personalized web experiences. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()