The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Mar 07, 2024 ClickZ Digest EDITOR’S PICKS INSIGHTS [Google’s ‘How Search Works’ series is more enlightening than you might think]() By demystifying the complexities of Google Search, the series is set to empower website owners and marketers with the knowledge to optimize their sites effectively and ethically, ultimately leading to improved visibility and higher search rankings. SEO INSIGHTS [Repurpose, reignite, re-engage: Unleash the full potential of your content]() Content repurposing revitalizes existing materials, extending reach and efficiency in digital marketing. It addresses challenges by adapting content for diverse audiences and platforms, enhancing brand awareness, and ensuring cost-efficiency. CONTENT MARKETING INSIGHTS [Mastering the maze: Decoding social media’s algorithm updates for success]() Social media algorithms are constantly updated, affecting visibility and engagement. Various platforms have introduced new features and content preferences, requiring brands and creators to adapt their strategies to maintain relevance and audience connection. SOCIAL MEDIA MARKETING WHAT WE ARE READING MARTECH [February 2024 HubSpots Releases Include Advanced Forecasting with AI, New Integrations]() HubSpot's February 2024 updates enhance digital marketing, sales, and customer service with AI forecasting, new integrations, and improved analytics for strategic decision-making. HUBSPOT [Top 5 B2C Marketing Trends of 2024]() Explore the top 5 B2C marketing trends of 2024, including short-form video content, mobile optimization, value-driven content, influencer collaborations, and social selling strategies. ADWEEK [R3, ISBA Launch Marketing Procurement Partnership]() R3 partners with ISBA to enhance marketing investment efficiency, offering best practices, training, and resources on agency management and Generative AI's impact. In-person session and webinar planned. TOP VOICES INSIGHTS FROM DREW NEISSER [Recession Proof Your B2B Marketing Strategy]() Drew Neisser shares insights on recession-proof B2B marketing, emphasizing originality and thought leadership. WHAT WE ARE LISTENING TO MARTECH SERIES [Interview with Steve Sturges, CMO at Paycom]() Steve discusses B2B marketing challenges, the importance of MarTech, responsible AI use, and strategies for creating unique brand impact in an interview. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()