The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 29, 2024 ClickZ Digest EDITOR’S PICKS ANALYSIS [How to Choose the Right Marketing Agency for Your Business]() What are the specific objectives you want to achieve through marketing? Are you looking to increase brand awareness, generate leads, or drive sales? AGENCIES ANALYSIS [The Magic of AR in Modern Marketing]() Augmented reality (AR) is revolutionizing marketing and retail by enhancing customer engagement and transactions with immersive experiences, from AR-enabled payments to virtual try-ons, promising a future of integrated digital and physical shopping. MARTECH ANALYSIS [Unravelling the Rise and Fall of Vice Media]() The article explores the rise and fall of Vice Media, a once-iconic brand that defined ‘millennial’ media. It discusses the company’s transformation, the factors contributing to its downfall, and the implications for ‘millennial’ media. BRAND STORY WHAT WE ARE READING MARTECH [What To Do When Data-based Marketing Doesn't Increase Sales]() Explore solutions for when data-driven marketing fails to boost sales, including evaluating market fit, competitive landscape, pricing, and optimizing marketing and operational strategies. SEARCH ENGINE JOURNAL [Entities & Ontologies: The Future Of SEO?]() Discover how Entities, Schema, Algorithm Machine Learning advancements, and helpful content shape the future of SEO. GARTNER [Gartner Survey: 87% of Marketers Concerned About Technology Replacing Jobs in Their Industry]() Gartner survey reveals 87% of marketers fear job loss due to technology, urging CMOs to prioritize talent development and embrace GenAI for improved performance and engagement. TOP VOICES INSIGHTS BY JESSICA MATHEWS [Term Sheet Newsletters]() Retail investors now have access to AI startup investments through Fundrise, which owns shares in Anthropic. The platform's CEO compares the AI investment excitement to the 1999 internet boom. WHAT WE ARE LISTENING TO MARKETING AGAINST THE GRAIN PODCAST [Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps]() Learn from Red Bull's $16 billion strategy: embrace differentiation, own your media, and play by your own rules to revolutionize industries, as detailed in Marketing Against The Grain. [LISTEN HERE]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()