The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 27, 2024 ClickZ Digest EDITOR’S PICKS NEWS [Volkswagen taps internal expertise for new CMO]() Volkswagen appoints a new CMO amidst the automotive industry's digital transformation PROFESSIONAL DEVELOPMENT ANALYSIS [What really is LinkedIn's 'deep sales' platform?]() The platform, an upgrade of LinkedIn's Sales Navigator, uses data to provide actionable insights and recommendations, helping sellers understand buyer intent and build effective B2B connections. DATA NEWS [Nestlé Boosts Marketing Spend Amid Sales Slump]() Despite a 1.5% drop in sales and global inflation, Nestlé has strategically increased its marketing spend by 0.8% in 2023. This decision has resulted in 7.2% global organic growth. MARKETING INVESTMENT WHAT WE ARE READING DIGIDAY [Metas Layoffs Continue to Impact Advertisers as Company Replaces Account Team Members with AI]() Meta's shift from human account teams to AI has sparked concerns among advertisers about personalization and relationship-building. Agencies also feel the pressure, despite potential AI benefits in advertising. THE DRUM [Vice.com shutters & BuzzFeed sells Complex – what explains the death of millennial media?]() Another one bites the dust. And in the estimation of some media experts, “there will be more blood-letting” across media in the coming months. SEARCH ENGINE LAND [LinkedIn Unveils Enhanced Audience Insights, Predictive Analytics]() LinkedIn introduces enhanced audience insights and predictive analytics through its new Media Planning API, enabling marketers to optimize campaigns for better ROI and precise ad targeting. TOP VOICES LINKEDIN [Insights from Christine Alemany]() Alemany discusses how to maintain customer loyalty as you battle inflation. It is important to communicate, be transparent to maintain trust and deepen customer relationships. WHAT WE ARE LISTENING TO MARKETING SCHOOL [What’s Changing in Paid, Brandformance vs Performance Marketing, It’s Impossible to Track the Customer Cycle]() Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. [LISTEN HERE]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()