The ClickZ Digest

[Subscribe]() | [Forward]() [Logo]() Feb 21, 2024 ClickZ Digest RESEARCH BY Merkle [Engagement to empowerment: Winning in todays experience economy]() As you evolve your AI strategy and pursue the benefits of automation, make sure you don’t accidentally overlook your customers’ desire for human connection and support. EDITOR’S PICKS ANALYSIS [What is holding back AI adoption in marketing?]() Despite slow adoption, AI's potential in marketing is vast, offering personalized strategies and content creation. However, challenges include talent scarcity, integration complexity, and privacy concerns. MARTECH ANALYSIS [How to Create Impactful SEO Reports that Drive Business Success]() Wielding graphs and analytics has its place. But to truly capture executive attention in today’s impatient digital arena, we must step into the shoes growth-hungry CEOs to tell our SEO story SEO EXPERT INSIGHTS [Fospha’s Insights to Unlock eCommerce Growth in 2024]() In the ever-evolving landscape of eCommerce, staying ahead requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront, guiding marketers, advertisers, business owners, and agencies in the eCommerce industry on where to channel their efforts for maximum return. Customer content for Fospha WHAT WE ARE READING OGILVY [Big Ideas From the Big Game 2024]() Ogilvy's achievements, leadership changes, and insights on advertising trends, diversity, and technology's role in marketing are highlighted, along with discussions on societal issues and brand strategies. CONTROL V EXPOSED [Role of a CMO as a Growth Evangelist, Aparna Sundaresh of Unilever]() Aparna Sundaresh, Global VP of Transformation at Unilever, discusses the importance of aligning marketing with purpose and profit for long-term success on a podcast. MARTECH [Super Bowl LVIII Takeaways for Marketers]() Super Bowl LVIII highlighted the power of digital channels and social media in marketing, offering insights into audience engagement, brand sentiment, and effective advertising strategies. TOP VOICES LINKEDIN [Insights from Marisa Lather]() The director of marketing and communication at Bridge Partners offers insight on brand activation, content marketing, and influencer marketing. WHAT WE ARE LISTENING TO MARKETING SCHOOL, [The future of marketing agencies, How to increase your agency’s value, & more]() Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape of digital marketing. [LISTEN HERE]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [Sage-Newsletter-Banner.png]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()