🏅 Snapchat is winning big at the Olympics

PLUS: What exactly is growth marketing?                                                                                                                                                                                                                                                                                                                                                                                                                 August 01, 2024 | [Read Online]( 🏅 Snapchat is winning big at the Olympics PLUS: What exactly is growth marketing? [fb]( [fb]( [fb]( [fb](mailto:?subject=Post%20from%20ClickZ&body=%F0%9F%8F%85%20Snapchat%20is%20winning%20big%20at%20the%20Olympics%3A%20PLUS%3A%20What%20exactly%20is%20growth%20marketing%3F%0A%0Ahttps%3A%2F%2Fbeehiivorigin.clickz.com%2Fp%2Fsnapchat-winning-big-olympics) 👉️[Subscribe]( | [Sponsor ClickZ]( Hi ! The Olympic spirit is still in the air. While athletes are competing for medals in Paris, digital marketers are busy with their own version of the decathlon. That's right, you're basically Olympians... of multitasking: juggling email campaigns, SEO strategies, and social media trends faster than a viral TikTok dance takes off. (and that's why we featured Marisa's advice on how marketers can better leverage data to conquer those many tasks – tick them off like a gold medalist!👏) Highlights from today’s newsletter to help you stay ahead of the game: - Why Snapchat is winning big at the Olympics? - What exactly is growth marketing? - The fall of traditional marketing EDITOR’S PICK #SOCIAL MEDIA MARKETING [Why Snapchat is winning big at the Olympics]( Snapchat’s Olympic lens’ Snapchat is expanding its Olympic Games coverage through partnerships with Warner Bros. Discovery and NBCUniversal, offering users diverse content. Snapchat is also leveraging augmented reality (AR) to enhance the Olympic experience, immersing Gen Z fans in the Games through interactive features and collaborations with the International Olympic Committee and Coca-Cola. [Read more →]( #SEO [How Google’s Search Generative Experience (SGE) is Reshaping SEO]( Google's AI is changing how people find information online. For marketers, this means the rules of the game have also changed. As Google uses AI to understand our searches, your online strategy needs to adapt by building authority in your niche and staying on top of evolving user behavior. This could be your opportunity to stand out from the crowd. Want to know how? Dive into this article for insights that will keep you ahead of the curve. [Read more →]( FROM OUR PARTNERS 🚀[Is your marketing strategy evolving with your brand’s growth?]( As businesses transition from startups to mature companies, the focus within the marketing funnel shifts significantly, according to[Fospha's latest report](: 🔹 Startups and Scale-Ups: Primarily focus on Conversion (85% and 87%) to quickly generate revenue, with less emphasis on Awareness and Consideration. 🔹 Mature Brands: A more balanced strategy with Conversion (69%) and ramping Awareness and Consideration to a combined 17% of spend. [📥 Download Fospha's report now for more data and insights!]( WHAT WE ARE READING [Canva acquires genAI startup Leonardo.AI]( Canva has acquired generative AI startup [Leonardo.AI]( to enhance its creative tools. [Leonardo.AI](, launched in 2022, has 19 million users and specializes in image and video generation. This acquisition is part of Canva's strategy to expand its AI capabilities and compete with major players like Adobe. [What exactly is growth marketing anyway?]( The NDA Roundtable, chaired by Justin Pearse, explored the concept of growth marketing. Senior professionals from leading brands like Unilever, Weetabix, and Mondelez discussed the necessity of growth marketing as a distinct category. They emphasized that growth marketing should be viewed as a structured learning process, involving experimentation and data-driven strategies to optimize marketing funnels and drive sustainable business growth. [NBCUniversal tops Olympics record as ad sales surpass $1.2B]( NBCUniversal has set a new record for Olympic advertising revenue, surpassing $1.2 billion for the 2024 Paris Games. Over 70% of advertisers are first-time sponsors, contributing nearly $500 million. The network's innovative ad formats and strong digital performance have significantly boosted engagement and revenue. TOP VOICE 💭INSIGHTS FROM MARISA LATHER [The Power of Data-Driven Marketing]( Olympians…of multitasking, can you also read minds? 🧠Let’s admit that we all have limited knowledge and inherent biases, making it impossible to predict the evolving behaviors of our audience. In a recent conversation with Dino Delic on Meltwater's Expert Exchange, Marisa emphasized the power of data-driven marketing. Data empowers marketers to tailor strategies, create content that resonates well with the audience, and build meaningful connections with them. Marketers need to understand the humans behind those numbers and deliver value that truly resonates. [Read more →]( Share your thoughts with us 👇 How much of your marketing strategy is driven by data-backed insights vs. other factors? [I trust my gut, and my team knows our audience! [0-25% data]]( [It's a bit of both - data backs up my experience [26-50% data]]( [Data is my co-pilot, but I'm still in the driver's seat! [51-75% data]]( [In data we trust - it's the backbone of our strategy. [76-100% data]]( WHAT WE ARE LISTENING TO 🎙Marketing Against The Grain [Decoding The Fall Of Traditional Marketing]( Kipp, Kieran, and Gary Vaynerchuk discuss the misaligned incentives in traditional marketing agencies, which hinder success. They emphasize the need for relevance at scale and provide a roadmap for marketers to break free from outdated practices. [Listen here →]( Editorial Contact an editor to create content for your business. [editorial@contentive.com] Advertise with us [Get in touch with our Advertising Team](. Connect with us on socials [LinkedIn]( | [Facebook]( | [X (Twitter)]( [fb]( [tw]( [in]( Update your email preferences or unsubscribe [here]( © 2024 ClickZ 31 Hudson Yards, 11th Floor New York, NY 10001, United States of America [Terms of Service](