The ClickZ Digest | Instagram Tests New 'Creator Insights' and Selling More with Instagram

[Subscribe]() | [Forward]() [Logo]() Jun 17, 2024 ClickZ Digest WHAT WE ARE READING MARTECH [Is the Digital Marketing Grass Really Greener in Walled Gardens?]() As spring blossoms into summer, it feels like an apt time to address “walled gardens” in digital advertising. The term refers to closed marketing ecosystems in which the owner controls the content, data, inventory and engagement experience. Google, Meta and Amazon (a.k.a. the Big 3) are today’s dominant players. Reliance on these platforms can offer marketers significant advantages and limitations. Understanding the roses and thorns can help craft a more effective digital advertising strategy. HUBSPOT [What is a RACI Chart? Project Uses, Examples & Free Template]() When we say clarity, we're talking about crystal-clear instructions on who does what. Everyone involved in the project, from employees to stakeholders, should know their roles and responsibilities inside out.Any confusion or oversight can lead to misunderstandings or conflicts, derailing your project faster than you can imagine.That’s where the RACI matrix comes in. When integrated into your project lifecycle (PLC), this simple yet powerful approach spells out project roles and responsibilities, guiding your team toward collaboration and improved outcomes. MARKETING DIVE [Walmart Signs as Partner for Forbes’ Inaugural Creator Upfronts]() Forbes has partnered with Walmart’s Creator platform for its inaugural Creator Upfronts, according to details shared with Marketing Dive. The publisher’s event is slated to be held Oct. 28-29 in Los Angeles. The upfront is intended to connect marketers with influential creators. Programming will include panel conversations, and dozens of popular creators will take to the stage to pitch attendees. The event could help brands identify social commerce opportunities and comes as influencer marketing grows. The move could also boost Walmart Creator, which launched in 2023 as a one-stop portal for creators to monetize shoppable products from the retail giant. SOCIAL MEDIA TODAY [Instagram Tests New ‘Creator Insights’ Profile Performance Overview for Brands]() Instagram’s adding another way to help creators establish partnerships with brands, this time via a new “Creator Insights” display on their profile, which provides a snapshot of their account performance over the last 30 days. As you can see in this example, posted by Becca Alves (and shared by Lia Haberman), now, selected creators have a new “Creator Insights” information link appearing on their profile, which brand accounts can tap on to glean insight into their recent analytics. The basic display provides a quick overview of follower growth, accounts reached and accounts engaged. Again, all of the metrics displayed reflect the previous 30-day period, making it easy to get an assessment of just how prominent and active each account has been. THE DRUM [Ad of the Day: Morrisons Celebrates 125 Years in Nostalgic Spot]() The work brilliantly showcases the supermarket throughout the years with conversations between customers and colleagues, landing it our top spot today. As Morrisons approaches its 125th birthday, a new ad cleverly showcases the evolution of the store from its inception to the present day. It begins with founder William Morrison at his market stall in Bradford, taking viewers on a journey through time. TOP VOICES INSIGHT FROM NATHAN JUN POEKERT [Don't Abandon New Ideas Just Because They Don't Work the First Time]() 80-90% of organic, paid social and influencer content is going to flop -- but if you can hit 10-20% exceeding engagement benchmarks your social team is doing a great job. Give your social teams this level of flexibility and release them of the pressure of always striving for benchmarks. The best performing content my social teams created came out of left field and most of the time I just shoulder shrugged and said "sure why not." WHAT WE ARE LISTENING TO SOCIAL MEDIA MARKETING PODCAST [Selling More With Instagram: A Proven Organic Strategy]() Struggling to sell your products or services on Instagram? Want to know how to effectively create content that leads to sales? In this article, you'll learn a proven organic framework for selling more on Instagram without relying on paid ads. In today's digital age, businesses are always looking for effective ways to increase their sales and reach their target audience. Instagram has become one of the most powerful social media platforms for companies to achieve these goals. Instagram has over 2 billion monthly active users, making it an incredibly valuable platform for businesses to connect with their audience. As Kar Brulhart, a social media strategist and Instagram Ambassador, points out, “Everybody and their dog is on Instagram,” even if people don't actively think they are buying things, everything they see on the platform influences their purchasing decisions somehow. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() Get in touch with our Advertising Team. [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()