Newsletter Subject

The ClickZ Digest | Apple Doubles Down on AI and The Marketing Genius Behind De Beers

From

contentive.com

Email Address

emails@contentive.com

Sent On

Fri, Jun 14, 2024 11:01 AM

Email Preheader Text

| Jun 14, 2024 ClickZ Digest WHAT WE ARE READING MARTECH This week Apple announced it was going all

[Subscribe]() | [Forward]() [Logo]() Jun 14, 2024 ClickZ Digest WHAT WE ARE READING MARTECH [Apple Doubles Down on AI Despite Signs of an Industry Slowdown]() This week Apple announced it was (finally) going all in on AI, adding a suite of generative AI capabilities to all its operating systems. While not unexpected, Apple’s AI push is an interesting development for two reasons. First, there are signs that some businesses are slowing AI investment because of the cost and a high rate of AI implementation failure. Second, Apple is pushing out AI for consumer use, something many consumers don’t seem to be interested in. HUBSPOT [Post-SEO: Influencer and Content Trends Redefining Marketing in 2024]() Are you noticing your traffic from Google starting to go down? Algorithm updates in 2024 have shaken traditional SEO. Recent Google algorithm updates are disrupting search engine optimization (SEO), shifting the focus from traditional tactics and long-tail informational queries. Founders and CMOs are now turning to content and community-driven strategies to boost engagement and visibility. MARKETING DIVE [Ben & Jerry’s First Ad Campaign in Years is a Call for More Activists]() Ben & Jerry’s has launched its first ad campaign in nearly a decade, according to details shared with Marketing Dive. The effort was created in collaboration with agency DCX Growth Accelerator. “Make Some Motherchunkin’ Change!” will run via online and social platforms in the U.S. and select global markets through 2024 with out-of-home elements in New York and Los Angeles. A campaign video calls out issues such as climate change, racial justice and gay pride at a time when brands have pulled back on purpose-driven marketing amid the fear of conservative backlash. SOCIAL MEDIA TODAY [LinkedIn Adds New AI Assistance Tools for Job Seekers]() Given that LinkedIn’s parent company Microsoft has invested billions into AI, it’s no surprise to see that LinkedIn is also integrating more and more generative AI features, as it looks to latch onto the next tech wave, and maximize opportunity for members. Today, LinkedIn has outlined its latest collection of AI enhancements, including conversational job search, enhanced job application assistance, new LinkedIn Learning tools, and more. First off, on enhanced job search. LinkedIn Premium subscribers are getting access to a range of new job discovery and application tools, including AI-based job application feedback, enhanced cover letter assistance, and conversational queries to find open roles. THE DRUM [How Vanish Represented Autistic Experiences With Heart-Warming, Stain-Removing Spot]() Vanish: Me, My Autism, and I from Vanish and Zenith took Golds in the Advertising—sponsored by Kantar and the CPG/FMCG categories at The Drum Awards for Marketing EMEA 2024. Here is the award-winning case study. Vanish is about helping clothes live longer, brighter, and stain-free. One community that relies on the longevity of their clothing is the autistic one. A favorite jumper or tee can mean the difference between feeling safe and peaceful and feeling tense and frightened. This is the story of how a media idea made an impact on teenage autism and not only won a million pounds of free media but created a huge multi-channel campaign. TOP VOICES INSIGHT FROM SKIBETTO [The Marketing Genius Behind De Beers - Creating the Diamond Engagement Ring Tradition]() The tradition of diamond engagement rings, now a ubiquitous symbol of love and commitment, owes its prominence to one of the most successful marketing campaigns of the 20th century. This transformation in cultural norms was orchestrated by De Beers, a diamond mining company, through strategic advertising and market manipulation. De Beers' creation of the diamond engagement ring tradition is a landmark case in marketing history. Through a well-crafted advertising campaign, De Beers successfully linked diamonds with love, commitment, and marriage, transforming societal norms and establishing a lucrative, enduring market for their product. WHAT WE ARE LISTENING TO THE DIGITAL MARKETING PODCAST [Starting a Digital Marketing Based Business]() If tomorrow you had to start something new, what route would you go down? What type of business would it be? What assets would you leverage? A listen to the My First Million podcast got us thinking about what we would do if we had to start a digital marketing based business from scratch, and what lessons we've learnt that we could take and implement to help make it a success. Join us for this episode of the Digital Marketing Podcast where we discuss the pros and cons of different types of businesses and what we'd each do if we had to start a new business tomorrow. [Listen Here]() MORE THAN A NEWSLETTER [Editorial]() Contact an editor to create content for your business. [Advertise with us]() [Get in touch with our Advertising Team.]() [linkedin.png]() [twitter.png]() [youtube.png]() You have currently opted in to receive ClickZ Updates. You can [update your details]() and [change subscription preferences here.]() If your no longer wish to receive these emails you may [unsubscribe here.]() If you have any questions regarding the unsubscribe process please contact [gdpr@contentive.com]()

Marketing emails from contentive.com

View More
Sent On

27/10/2024

Sent On

18/10/2024

Sent On

10/10/2024

Sent On

27/09/2024

Sent On

25/09/2024

Sent On

19/09/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.